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Dec212009

Bridgestone NHL Winter Classic In The Cards For Upper Deck

Card from Upper Deck's 2010 Winter Classic set.December 21, 2009: Upper Deck is playing a hot hand on the ice, expanding its presence during the upcoming Bridgestone NHL Winter Classic with several activations prior to and during the event, scheduled for Jan. 1, 2010 at Boston's Fenway Park.

The outdoor event will be the third in consecutive years for the NHL, this time featuring the home town Bruins vs. the Philadelphia Flyers.

Upper Deck, which is the NHL's exclusive hockey card manufacturer, will include special cello-wrapped promotional packs featuring three different “NHL Winter Classic” insert cards from Upper Deck’s 2009-10 MVP Hockey set inside collectible seat cushions throughout the Fenway Park on game day. And in conjunction with  Sports Images, Upper Deck will be securing privileges for a pair of lucky youngsters to serve as designated “stick kids” for the teams during the New Year’s Eve practice the day before the actual game.

The Carlsbad, Calif., trading card company will also have in-stadium branding and a P-Card station, which will be set up in the Bridgestone NHL Winter Classic Spectator Plaza adjacent to Yawkey Way outside of Fenway, which will take place on Dec. 31 and Jan. 1 featuring activation from many of the NHL's marketing partners, including McDonald's, Anheuser-Busch, Reebok and Pepsi. Upper Deck said it would have several cards measuring 7' x 5' of many of the competing players on display. Boston Bruins blowups include Marc Savard, Blake Wheeler, Zdeno Chara, Milan Lucic and David Krejci. Phiadelphia Flyers blowups will feature Jeff Carter, Daniel Briere, Chris Pronger, Mike Richards and Simon Gagne.

Upper Deck's set features players from the participating Boston Bruins (top) and Philadelphia Flyers (above).“We are extremely excited to be a part of this annual event,” Josh Zusman, Upper Deck’s hockey brand manager, said in a statement. “We’ve got some fun, interactive elements to share with hockey fans this time around as well as a personalized-card station where hockey buffs can get their pictures taken on a unique, event-branded Upper Deck trading card.”

The NHL Winter Classic debuted two years ago at Buffalo’s Ralph Wilson Stadium with the visiting Pittsburgh Penguins vs. the Buffalo Sabres. On Jan. 1, 2009, the Detroit Red Wings faced the Chicago Blackhawks at Wrigley Field. The NHL has talked about adding another outdoor game in 2011 to be played in Canada; the 2011 Winter Classic U.S. site has not yet been unveiled.

Bridgestone NHL Winter Classic Rolling Into Boston's Fenway Park

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