US Open 2010

  • Open Season On Oudin

    Since the 2009 US Open, Melanie Oudin has jumped from No. 70 to No. 43 in the WTA rankings and tripled her endorsement income, but can she score again in 2010? MORE

  • Federer Takes To TV

    How Roger Federer's sweet tooth led to an airport incident (in a humorous Lindt Chocolate) TV commercial. MORE

  • US Open Court Is In Session

    Why marketers and players love the U.S. grand slam racket. MORE

  • Panasonic US Open 3Deal

    The consumer electronics company joins the U.S. Tennis Assn. as a marketing partner, bringing 3D to the U.S. Open. MORE

  • Tennis Money On Upswing

    Report: Tennis weathering economic challenges as sponsorship deals grow. MORE

  • USTA Nets Esurance

    Online-based insurer Esurance joins the marketing roster of the top tennis tournament in the U.S., with on-site and national marketing to support. MORE