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• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec072017

USSF Launches ‘It’s Everyone’s Game’ Effort To Build Youth Soccer Nationwide

By Barry Janoff

December 6, 2017: The U.S. Soccer Foundation is launching a national campaign that will support and embellish its mission: “To enhance, assist and grow the sport of soccer in the United States, with a special emphasis on underserved communities,”

The multi-media effort, “It's Everyone's Game,” is intended to “dramatically expand (USSF’s) impact on children across the country through soccer-based programs.”

USSF said that working with communities, municipalities and corporate partners nationwide, it is “pledging to reach one million children annually and build 1,000 soccer courts, called mini-pitches, by 2026.”

Among the national partners who are aligned with the Foundation are adidas, Major League Soccer, Musco Lighting and Target.

Target recently pledged $6 million to support the Foundation's mission to improve lives and communities through soccer by building 100 mini-pitches in communities across the country, according to USSF.

Through its partnership with adidas, the U.S. Soccer Foundation said it would be able to provide participants with the “equipment and materials necessary to succeed on and off the field.”

“By eliminating barriers and creating opportunities, we help the kids who need us most to play soccer, to be healthier, more active and more confident."

Adidas said it would also support the campaign by providing access to pro athletes and a dedicated coaching staff  “who will use the sport of soccer to positively impact these players' lives.”

An umbrella spot, “Soccer: It’s Everyone’s Game,” will be supported by Internet, social media (#EveryonesGame) and local activation.

The effort was unveiled in Chicago, where mayor Rahm Emanuel, the Chicago Park District and MLS’s Chicago Fire committed to build 50 soccer play spaces in underserved neighborhoods in the next five years.

USSF said the Chicago project was made possible by a $3 million gift from the Kenneth C. Griffin Charitable Fund and a “substantial contribution” from the Hauptman family and the Chicago Fire.

Other metropolitan areas that have joined the "It's Everyone's Game" effort include: Baltimore; Columbus, OH; Hendersonville, TN; Houston; Kansas City, MO; Louisville, KY; Miam; Nashville, TN; Newark, NJ; North Miami, FL; Oklahoma City; Orlando; Philadelphia; Reno, NV; Rochester, NY; San Bernardino, CA; Tucson, AZ; and Washington, DC.

In addition, New York City recently opened the first ten of 50 mini-pitches as part of a public-private partnership to build and maintain fields in underserved areas, according to USSF.

"Our 'Soccer for Success' program shows that soccer can be the difference between a child who thrives and a child who falls through the cracks," Ed Foster-Simeon, president and CEO for the Washington, D.C.-based U.S. Soccer Foundation, said in a statement.

"Yet, far too many children across the country do not have access to soccer programming or the opportunity to engage with a coach who can help them develop critical life skills that support their development on and off the playing field."

According to Foster-Simeon, “The premise of our work is simple: We train coach-mentors. We make sure there are fields to play on. And we support after-school soccer programs in underserved communities that are offered free to participants.

“By eliminating barriers and creating opportunities, we help the kids who need us most to not only play soccer, but also to be healthier, more active and more confident."

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