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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Dec072017

USSF Launches ‘It’s Everyone’s Game’ Effort To Build Youth Soccer Nationwide

By Barry Janoff

December 6, 2017: The U.S. Soccer Foundation is launching a national campaign that will support and embellish its mission: “To enhance, assist and grow the sport of soccer in the United States, with a special emphasis on underserved communities,”

The multi-media effort, “It's Everyone's Game,” is intended to “dramatically expand (USSF’s) impact on children across the country through soccer-based programs.”

USSF said that working with communities, municipalities and corporate partners nationwide, it is “pledging to reach one million children annually and build 1,000 soccer courts, called mini-pitches, by 2026.”

Among the national partners who are aligned with the Foundation are adidas, Major League Soccer, Musco Lighting and Target.

Target recently pledged $6 million to support the Foundation's mission to improve lives and communities through soccer by building 100 mini-pitches in communities across the country, according to USSF.

Through its partnership with adidas, the U.S. Soccer Foundation said it would be able to provide participants with the “equipment and materials necessary to succeed on and off the field.”

“By eliminating barriers and creating opportunities, we help the kids who need us most to play soccer, to be healthier, more active and more confident."

Adidas said it would also support the campaign by providing access to pro athletes and a dedicated coaching staff  “who will use the sport of soccer to positively impact these players' lives.”

An umbrella spot, “Soccer: It’s Everyone’s Game,” will be supported by Internet, social media (#EveryonesGame) and local activation.

The effort was unveiled in Chicago, where mayor Rahm Emanuel, the Chicago Park District and MLS’s Chicago Fire committed to build 50 soccer play spaces in underserved neighborhoods in the next five years.

USSF said the Chicago project was made possible by a $3 million gift from the Kenneth C. Griffin Charitable Fund and a “substantial contribution” from the Hauptman family and the Chicago Fire.

Other metropolitan areas that have joined the "It's Everyone's Game" effort include: Baltimore; Columbus, OH; Hendersonville, TN; Houston; Kansas City, MO; Louisville, KY; Miam; Nashville, TN; Newark, NJ; North Miami, FL; Oklahoma City; Orlando; Philadelphia; Reno, NV; Rochester, NY; San Bernardino, CA; Tucson, AZ; and Washington, DC.

In addition, New York City recently opened the first ten of 50 mini-pitches as part of a public-private partnership to build and maintain fields in underserved areas, according to USSF.

"Our 'Soccer for Success' program shows that soccer can be the difference between a child who thrives and a child who falls through the cracks," Ed Foster-Simeon, president and CEO for the Washington, D.C.-based U.S. Soccer Foundation, said in a statement.

"Yet, far too many children across the country do not have access to soccer programming or the opportunity to engage with a coach who can help them develop critical life skills that support their development on and off the playing field."

According to Foster-Simeon, “The premise of our work is simple: We train coach-mentors. We make sure there are fields to play on. And we support after-school soccer programs in underserved communities that are offered free to participants.

“By eliminating barriers and creating opportunities, we help the kids who need us most to not only play soccer, but also to be healthier, more active and more confident."

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