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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Apr012013

U.S. Soccer's Seeks To Score With Marketing Mantra: Alive And Kicking At 100

By Barry Janoff

April 1, 2013: The kid who lives down the block from you and plays soccer may be ten, but soccer in the U.S. is officially 100, and the sport's movers and shakers are doing all they can to pitch that fact to fans and non-fans alike.

According to U.S. Soccer, the governing body that oversees the sport in America, the charter that officially launched the sport in the U.S. was signed in New York on April 5, 1913.

One hundred years later, coaches, players, executives, marketers and fans will rally round the flag of U.S. soccer to celebrate the first century and look ahead to the next.

"The Centennial has allowed us to share stories about people, events and moments that have truly contributed to U.S. Soccer's success through these first 100 years," Sunil Gulati, president for U.S. Soccer, said in a statement. "We hope that our membership, fans and supporters take a moment during the week to reflect on the first 100 years of U.S. Soccer and imagine all the things we can accomplish in the next 100 years."

Among a plethora of soccer-specific activation, U.S. Soccer will oversee various events in New York this week, including a takeover of Times Square, special lighting in the Empire State Building and ringing the New York Stock Exchange closing bell.

Soccer is current experience a surge of participation in the U.S. at all levels, including a growing number of teams participating in and fans and marketing partners supporting Major League Soccer.

Both the U.S. National men's and women's soccer teams are on course to represent the U.S. in the next FIFA World Cups, with the men's competition in Brazil in 2014 and the women's tournament in Canada in 2015.

U.S. Soccer marketing partners that are participating in the centennial events include Allstate, AT&T, Anheuser-Busch (Budweiser), Castrol, Century 21, DePuy Synthes, El Jimador, Gatorade, Marriott, McDonald's, Nike, Panasonic, Pepsi, Visa and Yingli Solar.

Among the former and current U.S. national team players expected to attend events in New York this week are Alexi Lalas, Cobi Jones, Carli Lloyd, Michelle Akers, April Heinrichs, Walter Bahr, Tab Ramos and John Harkes; as well as U.S. Men's National Team head coach Jurgen Klinsmann.

U.S. Soccer is supporting with a multi-media marketing campaign that includes TV, print, outdoor, Internet and a heavy dose of social media at such destinations as Facebook, Twitter and YouTube.

The campaign will continue throughout the year, with special focus on U.S. national team FIFA World Cup qualifying matches. The schedule includes June 2, when the U.S. men's and women's National Teams each play matches, back-to-back, (live on ESPN networks); and the U.S. men's team playing in Seattle (June 11), Salt Lake City (June 18), Columbus (Sept. 10) and Kansas City (Oct. 11).

The U.S. Soccer takeover of Times Square is scheduled for April 4. A press conference is scheduled for April 5 in New York's City Hall to mark the official 100th anniversary day.

According to Sunil Gulati, "Celebrating in New York City – where 100 years ago a group of visionaries came together to pave the way for soccer in the United States – is truly merging our past with the present, while demonstrating a 100%% commitment to the future of the game and our organization in the U.S."

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