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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in Soccer (1)

Monday
Apr012013

U.S. Soccer's Seeks To Score With Marketing Mantra: Alive And Kicking At 100

By Barry Janoff

April 1, 2013: The kid who lives down the block from you and plays soccer may be ten, but soccer in the U.S. is officially 100, and the sport's movers and shakers are doing all they can to pitch that fact to fans and non-fans alike.

According to U.S. Soccer, the governing body that oversees the sport in America, the charter that officially launched the sport in the U.S. was signed in New York on April 5, 1913.

One hundred years later, coaches, players, executives, marketers and fans will rally round the flag of U.S. soccer to celebrate the first century and look ahead to the next.

"The Centennial has allowed us to share stories about people, events and moments that have truly contributed to U.S. Soccer's success through these first 100 years," Sunil Gulati, president for U.S. Soccer, said in a statement. "We hope that our membership, fans and supporters take a moment during the week to reflect on the first 100 years of U.S. Soccer and imagine all the things we can accomplish in the next 100 years."

Among a plethora of soccer-specific activation, U.S. Soccer will oversee various events in New York this week, including a takeover of Times Square, special lighting in the Empire State Building and ringing the New York Stock Exchange closing bell.

Soccer is current experience a surge of participation in the U.S. at all levels, including a growing number of teams participating in and fans and marketing partners supporting Major League Soccer.

Both the U.S. National men's and women's soccer teams are on course to represent the U.S. in the next FIFA World Cups, with the men's competition in Brazil in 2014 and the women's tournament in Canada in 2015.

U.S. Soccer marketing partners that are participating in the centennial events include Allstate, AT&T, Anheuser-Busch (Budweiser), Castrol, Century 21, DePuy Synthes, El Jimador, Gatorade, Marriott, McDonald's, Nike, Panasonic, Pepsi, Visa and Yingli Solar.

Among the former and current U.S. national team players expected to attend events in New York this week are Alexi Lalas, Cobi Jones, Carli Lloyd, Michelle Akers, April Heinrichs, Walter Bahr, Tab Ramos and John Harkes; as well as U.S. Men's National Team head coach Jurgen Klinsmann.

U.S. Soccer is supporting with a multi-media marketing campaign that includes TV, print, outdoor, Internet and a heavy dose of social media at such destinations as Facebook, Twitter and YouTube.

The campaign will continue throughout the year, with special focus on U.S. national team FIFA World Cup qualifying matches. The schedule includes June 2, when the U.S. men's and women's National Teams each play matches, back-to-back, (live on ESPN networks); and the U.S. men's team playing in Seattle (June 11), Salt Lake City (June 18), Columbus (Sept. 10) and Kansas City (Oct. 11).

The U.S. Soccer takeover of Times Square is scheduled for April 4. A press conference is scheduled for April 5 in New York's City Hall to mark the official 100th anniversary day.

According to Sunil Gulati, "Celebrating in New York City – where 100 years ago a group of visionaries came together to pave the way for soccer in the United States – is truly merging our past with the present, while demonstrating a 100%% commitment to the future of the game and our organization in the U.S."

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