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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May262015

Fox Sports, Marketers Ready To Kick Some Grass In 2015 FIFA Women's World Cup

By Barry Janoff

May 26, 2015: In 2011, Fox Sports Media Group secured the exclusive U.S. English-language rights to broadcast the FIFA World Cup, outbidding incumbent ESPN and other interested parties.

The impact of that deal kicks in next month when Fox Sports will cover the FIFA Women's World Cup, taking place in six cities across Canada between June 6 and July 5.

The deal with FIFA, which initially covered World Cups through 2022 — 2018 Men's World Cup in Russia and 2022 Men's World Cup in Qatar, as well as the 2015 and 2019 FIFA Women’s World Cups and other FIFA events — last May was extend by FIFA through the 2026 Men's World Cup.

Fox Sports paid some $425 million for the initial deal, according to industry analysts,

NBCUniversal’s Telemundo paid $600 million for the U.S. Spanish TV rights.

In Germany in 2011, Japan defeated the U.S. for the Women's title. That game on ESPN attracted more than 13.4 million viewers in the U.S., second only to the 17.9 million who viewed the 1999 Women's World Cup final between the U.S. and China, according to ESPN.

Those numbers are strong when compared to the Men's World Cup. The 2010 Men’s World Cup final between the Netherlands and Spain on ESPN sibling ABC was watched by 15.6 million, and the 2014 World Cup final between Germany and Argentina was seen on ABC by 17.3 million people.

That is exactly what networks and marketing partners for the U.S. Women's National Team want to hear.

Fox Sports said it plans the "most expansive and comprehensive multi-platform coverage ever" of the FIFA Women’s World Cup, including 16 matches airing live on the Fox broadcast network (Fox, Fox Sports 1, Fox Sports 2. All games will also be available on tablets and mobile devices via the Fox Sports GO app and online at FOXSportsGO.com.

That gives plenty of space and airtime for official U.S. Soccer marketing partners to activate. That list includes AT&T, Anheuser-Busch (Budweiser), Century 21, Chevrolet, Clorox, Coca-Cola, Continental Tire, Coppertone, Degree, Johnson & Johnson, Liberty Mutual, Marriott, Mondelez and Nike.

Also expect to see multi-media marketing from official FIFA global partners such as adidas, Coca-Cola, Hyundai-Kia Motors and Visa.

Among other plans, FIFA is working with its partners to create on-site Fan Zones in all six official host cities: Edmonton, Moncton, Montreal, Ottawa, Vancouver and Winnipeg, site of the Finals.

A number of team members also have their own portfolio of marketing partners.

Adidas athletes include Becky Sauerbrunn, Morgan Brian, Lori Chalupny, Heather O’Reilly and Christie Rampone

Nike athletes include Hope Solo, Abby Wambach, Sydney Lerous, Alex Morgan and Carli Lloyd.

Included among the other endorsements deals:

Tobin Heath: Glukos energy foods
Sydney Leroux: BodyArmor (pictured above), Beats by Dre
Alex Morgan: Mondelez (Ritz, Oreo, Chips Ahoy), McDonald's, ChapStick, Coca-Cola, Panasonic
Kelley O'Hara: Coopertone (pictured below, see TV spot here), Built With Chocolate Milk, Under Armour
Christen Press: Coppertone
Hope Solo: HyperIce
Abby Wambach: Gatorade, Panasonic

The cover of the new ESPN the Magazine features Alex Morgan, Sydney Leroux and Abby Wambach.

Solo's public image has taken a downturn of late due to her personal association with domestic violence issues, but could make a comeback if she comes through as one of the team's heroes. 

Mondelez, the official snacks partner for U.S. Soccer, launched in conjunction with the 2014 Men's World Cup a #PassTheLove campaign using its products and media assets to encourage fans to send message of support. Mondelez has expand that effort for the Women's World Cup using Morgan as a spokesperson.

According to Stephen Chriss, senior director, North America consumer engagement and marketing services for Mondel─ôz International, “Our #PassTheLove campaign proves the power of soccer to help our brands score with consumers, and we plan to make this year even bigger.”

Nike will support with a "No Maybe's" campaign, which Martin Lotti, the company's global creative director for soccer, told Bloomberg, "We truly see as a great opportunity for the women's business."

Seeking its first Women's World Cup title since 1999, the U.S. Women's National Team will face Australia, Sweden and Nigeria in Group D opening round.

Fox Sports has launched national marketing, tapping into all of its assets. Earlier this month, for example, Morgan, Wambach and Christen Press were seen as animated characters in an episode of The Simpsons.

According to Robert Gottlieb, evp-marketing for Fox Sports, “The Women’s World Cup is going to be a truly cultural event in the U.S. beginning next month, and this partnership with The Simpsons and Gracie Films is one of several examples of how elements of 21st Century Fox have worked together in creative ways to promote this huge tournament.”

(Originally published by MediaPost)

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