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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May262015

Fox Sports, Marketers Ready To Kick Some Grass In 2015 FIFA Women's World Cup

By Barry Janoff

May 26, 2015: In 2011, Fox Sports Media Group secured the exclusive U.S. English-language rights to broadcast the FIFA World Cup, outbidding incumbent ESPN and other interested parties.

The impact of that deal kicks in next month when Fox Sports will cover the FIFA Women's World Cup, taking place in six cities across Canada between June 6 and July 5.

The deal with FIFA, which initially covered World Cups through 2022 — 2018 Men's World Cup in Russia and 2022 Men's World Cup in Qatar, as well as the 2015 and 2019 FIFA Women’s World Cups and other FIFA events — last May was extend by FIFA through the 2026 Men's World Cup.

Fox Sports paid some $425 million for the initial deal, according to industry analysts,

NBCUniversal’s Telemundo paid $600 million for the U.S. Spanish TV rights.

In Germany in 2011, Japan defeated the U.S. for the Women's title. That game on ESPN attracted more than 13.4 million viewers in the U.S., second only to the 17.9 million who viewed the 1999 Women's World Cup final between the U.S. and China, according to ESPN.

Those numbers are strong when compared to the Men's World Cup. The 2010 Men’s World Cup final between the Netherlands and Spain on ESPN sibling ABC was watched by 15.6 million, and the 2014 World Cup final between Germany and Argentina was seen on ABC by 17.3 million people.

That is exactly what networks and marketing partners for the U.S. Women's National Team want to hear.

Fox Sports said it plans the "most expansive and comprehensive multi-platform coverage ever" of the FIFA Women’s World Cup, including 16 matches airing live on the Fox broadcast network (Fox, Fox Sports 1, Fox Sports 2. All games will also be available on tablets and mobile devices via the Fox Sports GO app and online at FOXSportsGO.com.

That gives plenty of space and airtime for official U.S. Soccer marketing partners to activate. That list includes AT&T, Anheuser-Busch (Budweiser), Century 21, Chevrolet, Clorox, Coca-Cola, Continental Tire, Coppertone, Degree, Johnson & Johnson, Liberty Mutual, Marriott, Mondelez and Nike.

Also expect to see multi-media marketing from official FIFA global partners such as adidas, Coca-Cola, Hyundai-Kia Motors and Visa.

Among other plans, FIFA is working with its partners to create on-site Fan Zones in all six official host cities: Edmonton, Moncton, Montreal, Ottawa, Vancouver and Winnipeg, site of the Finals.

A number of team members also have their own portfolio of marketing partners.

Adidas athletes include Becky Sauerbrunn, Morgan Brian, Lori Chalupny, Heather O’Reilly and Christie Rampone

Nike athletes include Hope Solo, Abby Wambach, Sydney Lerous, Alex Morgan and Carli Lloyd.

Included among the other endorsements deals:

Tobin Heath: Glukos energy foods
Sydney Leroux: BodyArmor (pictured above), Beats by Dre
Alex Morgan: Mondelez (Ritz, Oreo, Chips Ahoy), McDonald's, ChapStick, Coca-Cola, Panasonic
Kelley O'Hara: Coopertone (pictured below, see TV spot here), Built With Chocolate Milk, Under Armour
Christen Press: Coppertone
Hope Solo: HyperIce
Abby Wambach: Gatorade, Panasonic

The cover of the new ESPN the Magazine features Alex Morgan, Sydney Leroux and Abby Wambach.

Solo's public image has taken a downturn of late due to her personal association with domestic violence issues, but could make a comeback if she comes through as one of the team's heroes. 

Mondelez, the official snacks partner for U.S. Soccer, launched in conjunction with the 2014 Men's World Cup a #PassTheLove campaign using its products and media assets to encourage fans to send message of support. Mondelez has expand that effort for the Women's World Cup using Morgan as a spokesperson.

According to Stephen Chriss, senior director, North America consumer engagement and marketing services for Mondel─ôz International, “Our #PassTheLove campaign proves the power of soccer to help our brands score with consumers, and we plan to make this year even bigger.”

Nike will support with a "No Maybe's" campaign, which Martin Lotti, the company's global creative director for soccer, told Bloomberg, "We truly see as a great opportunity for the women's business."

Seeking its first Women's World Cup title since 1999, the U.S. Women's National Team will face Australia, Sweden and Nigeria in Group D opening round.

Fox Sports has launched national marketing, tapping into all of its assets. Earlier this month, for example, Morgan, Wambach and Christen Press were seen as animated characters in an episode of The Simpsons.

According to Robert Gottlieb, evp-marketing for Fox Sports, “The Women’s World Cup is going to be a truly cultural event in the U.S. beginning next month, and this partnership with The Simpsons and Gracie Films is one of several examples of how elements of 21st Century Fox have worked together in creative ways to promote this huge tournament.”

(Originally published by MediaPost)

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