January 25, 2011: Calling it the company's "most significant foray into America ’s youth football community," national retailer Sports Authority has signed a multi-year partnership with USA Football, the official youth development partner of the NFL, the NFL Players' Assn. and the league’s 32 teams.
Financial terms of the deal were not disclosed. Partners of USA Football also include PepsiCo's Gatorade, PNC Bank and Riddell.
Independent non-profit USA Football, based in Indianapolis, encompasses more than 3 million players ages 6-14 across the country. More than 80 annual football training events and state-of-the-art online skill development resources help to teach the game’s "fundamentals and inherent values." Founded in 2002, USA Football members include youth football coaches, players, league commissioners and game officials.
Under the multi-tiered alliance, Sports Authority will participate in USA Football’s national events and initiatives including presenting sponsor of select single-day USA Football Coaching Schools coaching clinics exclusively designed for youth football coaches; incentives for athletes ages 7-14 who register for USA Football’s three-day USA Football Player Academy camps; and “Pass the Good” program, which promotes and enables football gear and apparel to be donated at Sports Authority stores and then awarded to youth leagues across the country based on need.
Sports Authority also will be part of the 2011 U.S. Men’s National Team, which will compete against top national teams worldwide in July at the International Federation of American Football Senior World Championship. USA Football is defending champion for the event, held every four years, which was last played in 2007 in Kawasaki, Japan.
“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level."
“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level,” David Campis, president and CEO of Sports Authority, said in a statement. “Sports Authority strongly values encouraging youth to stay active and healthy through competitive and recreational sports and looks forward to this landmark partnership with USA Football.”
According to Scott Hallenbeck, USA Football executive director, “We are very pleased to welcome an industry leader like Sports Authority into the USA Football family,” “Together we will help advance youth football through our events and initiatives that benefit the millions of youngsters who love to play this sport.”
Sports Authority operates more than 450 stores in 45 states.