Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan252011

Sports Authority Aligns With USA Football

January 25, 2011: Calling it the company's "most significant foray into America ’s youth football community," national retailer Sports Authority has signed a multi-year partnership with USA Football, the official youth  development partner of the NFL, the NFL Players' Assn. and the league’s 32 teams.

Financial terms of the deal were not disclosed. Partners of USA Football also include PepsiCo's Gatorade, PNC Bank and Riddell.

Independent non-profit USA Football, based in Indianapolis, encompasses more than 3 million players ages 6-14 across the country.  More than 80 annual football training events and state-of-the-art online skill development resources help to teach the game’s "fundamentals and inherent values." Founded in 2002, USA Football members include youth football coaches, players, league commissioners and game officials.

Under the multi-tiered alliance, Sports Authority will participate in USA Football’s national events and initiatives including presenting sponsor of select single-day  USA Football Coaching Schools coaching clinics exclusively designed for youth football coaches; incentives for athletes ages 7-14 who register for USA Football’s three-day USA Football Player Academy camps; and “Pass the Good” program, which promotes and enables football gear and apparel to be donated at Sports Authority stores and then awarded to youth leagues across the country based on need.

Sports Authority also will be part of the 2011 U.S. Men’s National Team, which will compete against top national teams worldwide in July at the International Federation of American Football Senior World Championship. USA Football is defending champion for the event, held every four years, which was last played in 2007 in Kawasaki, Japan.

“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level."

“This partnership is very meaningful to Sports Authority as we are constantly working to connect with and help youth sports programs on a national level,” David Campis, president and CEO of Sports Authority, said in a statement. “Sports Authority strongly values encouraging youth to stay active and healthy through competitive and recreational sports and looks forward to this landmark partnership with USA Football.”
 
According to Scott Hallenbeck, USA Football executive director, “We are very pleased to welcome an industry leader like Sports Authority into the USA Football family,”  “Together we will help advance youth football through our events and initiatives that benefit the millions of youngsters who love to play this sport.”

Sports Authority operates more than 450 stores in 45 states. 

Back to Sponsorships

Back to Home Page