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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun082012

Right Guard Ready To Sweat The Details With USA Basketball Men's Olympic Team

By Barry Janoff

June 8, 2012: Right Guard said today that it has signed a deal to become the official deodorant and body wash of USA Basketball.

The alliance is a natural progression from the brand's current deal with the NBA, with which Right Guard has been the official deodorant and body wash since 2008.

Financial terms of the pact, which comes with less than 50 days until the 2012 Summer Olympics, were not disclosed. The men's team representing the U.S. in London will be named July 7. The Olympics begin July 27.

Among those expected to be on the roster are LeBron James, Kobe Bryant, Kevin Durant, Carmelo Anthony, Chris Paul, Blake Griffin, Russell Westbrook, Kevin Love, Dwyane Wade and Chris Bosh.

Right Guard's first activation under the deal will be as presenting partner of NBA TV’s The Dream Team, a documentary on the 1992 USA Basketball Dream Team that starred Michael Jordan, Magic Johnson and Larry Bird and won the gold medal in Barcelona. The 90-minute The Dream Team presented by Right Guard premieres June 13.

Also as part of its marketing support, Right Guard will debut a USA Basketball-themed TV commercial this month with the tag, "Work hard. Keep sweating. We've got your back."

Other activation will include on-package USA Basketball logos, POP and Internet, including such social media destinations as Twitter, Facebook and YouTube.

Right Guard becomes the 13th official sponsor of USA Basketball. Other USA Basketball marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Burger King, Jeep, Dr Pepper Snapple Group, Got Chocolate Milk? and Visit Las Vegas.

In the 30-second spot, shots of James, Bryant, Durant and other potential players headed to London are seen in game action. A voiceover offers, "Beating the best in the world takes hard work and focus. And hard work means sweat. And the USA Men's basketball team knows all about sweat. Work hard. Keep sweating. We've got your back."

“We are thrilled to be a partner of the 2012 USA Basketball Men's National Team,” Nina Daily, Right Guard senior brand mnager, said in a statement. “Right Guard has a long-standing heritage in sports and with athletes so NBA TV’s The Dream Team documentary is an exciting opportunity.”  

According to Jerry Colangelo, chairman for USA Basketball, “As presenting partner of NBA TV’s The Dream Team, Right Guard will help showcase exclusive, never-before-seen footage from the 1992 Dream Team that changed the game basketball on a global scale. USA Basketball is excited and proud to partner with Right Guard, a brand that exemplifies performance and preparedness, qualities that are key to the success of our team.”

Burger King, 7UP Join USA Basketball Marketing Roster

Jeep Drives The Lane With Men's Hoops Team Heading To London

Back to London 2012

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