Top
QUICK HITS

• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun082012

Right Guard Ready To Sweat The Details With USA Basketball Men's Olympic Team

By Barry Janoff

June 8, 2012: Right Guard said today that it has signed a deal to become the official deodorant and body wash of USA Basketball.

The alliance is a natural progression from the brand's current deal with the NBA, with which Right Guard has been the official deodorant and body wash since 2008.

Financial terms of the pact, which comes with less than 50 days until the 2012 Summer Olympics, were not disclosed. The men's team representing the U.S. in London will be named July 7. The Olympics begin July 27.

Among those expected to be on the roster are LeBron James, Kobe Bryant, Kevin Durant, Carmelo Anthony, Chris Paul, Blake Griffin, Russell Westbrook, Kevin Love, Dwyane Wade and Chris Bosh.

Right Guard's first activation under the deal will be as presenting partner of NBA TV’s The Dream Team, a documentary on the 1992 USA Basketball Dream Team that starred Michael Jordan, Magic Johnson and Larry Bird and won the gold medal in Barcelona. The 90-minute The Dream Team presented by Right Guard premieres June 13.

Also as part of its marketing support, Right Guard will debut a USA Basketball-themed TV commercial this month with the tag, "Work hard. Keep sweating. We've got your back."

Other activation will include on-package USA Basketball logos, POP and Internet, including such social media destinations as Twitter, Facebook and YouTube.

Right Guard becomes the 13th official sponsor of USA Basketball. Other USA Basketball marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Burger King, Jeep, Dr Pepper Snapple Group, Got Chocolate Milk? and Visit Las Vegas.

In the 30-second spot, shots of James, Bryant, Durant and other potential players headed to London are seen in game action. A voiceover offers, "Beating the best in the world takes hard work and focus. And hard work means sweat. And the USA Men's basketball team knows all about sweat. Work hard. Keep sweating. We've got your back."

“We are thrilled to be a partner of the 2012 USA Basketball Men's National Team,” Nina Daily, Right Guard senior brand mnager, said in a statement. “Right Guard has a long-standing heritage in sports and with athletes so NBA TV’s The Dream Team documentary is an exciting opportunity.”  

According to Jerry Colangelo, chairman for USA Basketball, “As presenting partner of NBA TV’s The Dream Team, Right Guard will help showcase exclusive, never-before-seen footage from the 1992 Dream Team that changed the game basketball on a global scale. USA Basketball is excited and proud to partner with Right Guard, a brand that exemplifies performance and preparedness, qualities that are key to the success of our team.”

Burger King, 7UP Join USA Basketball Marketing Roster

Jeep Drives The Lane With Men's Hoops Team Heading To London

Back to London 2012

Back to Home Page