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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun082012

Right Guard Ready To Sweat The Details With USA Basketball Men's Olympic Team

By Barry Janoff

June 8, 2012: Right Guard said today that it has signed a deal to become the official deodorant and body wash of USA Basketball.

The alliance is a natural progression from the brand's current deal with the NBA, with which Right Guard has been the official deodorant and body wash since 2008.

Financial terms of the pact, which comes with less than 50 days until the 2012 Summer Olympics, were not disclosed. The men's team representing the U.S. in London will be named July 7. The Olympics begin July 27.

Among those expected to be on the roster are LeBron James, Kobe Bryant, Kevin Durant, Carmelo Anthony, Chris Paul, Blake Griffin, Russell Westbrook, Kevin Love, Dwyane Wade and Chris Bosh.

Right Guard's first activation under the deal will be as presenting partner of NBA TV’s The Dream Team, a documentary on the 1992 USA Basketball Dream Team that starred Michael Jordan, Magic Johnson and Larry Bird and won the gold medal in Barcelona. The 90-minute The Dream Team presented by Right Guard premieres June 13.

Also as part of its marketing support, Right Guard will debut a USA Basketball-themed TV commercial this month with the tag, "Work hard. Keep sweating. We've got your back."

Other activation will include on-package USA Basketball logos, POP and Internet, including such social media destinations as Twitter, Facebook and YouTube.

Right Guard becomes the 13th official sponsor of USA Basketball. Other USA Basketball marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Burger King, Jeep, Dr Pepper Snapple Group, Got Chocolate Milk? and Visit Las Vegas.

In the 30-second spot, shots of James, Bryant, Durant and other potential players headed to London are seen in game action. A voiceover offers, "Beating the best in the world takes hard work and focus. And hard work means sweat. And the USA Men's basketball team knows all about sweat. Work hard. Keep sweating. We've got your back."

“We are thrilled to be a partner of the 2012 USA Basketball Men's National Team,” Nina Daily, Right Guard senior brand mnager, said in a statement. “Right Guard has a long-standing heritage in sports and with athletes so NBA TV’s The Dream Team documentary is an exciting opportunity.”  

According to Jerry Colangelo, chairman for USA Basketball, “As presenting partner of NBA TV’s The Dream Team, Right Guard will help showcase exclusive, never-before-seen footage from the 1992 Dream Team that changed the game basketball on a global scale. USA Basketball is excited and proud to partner with Right Guard, a brand that exemplifies performance and preparedness, qualities that are key to the success of our team.”

Burger King, 7UP Join USA Basketball Marketing Roster

Jeep Drives The Lane With Men's Hoops Team Heading To London

Back to London 2012

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