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What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
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ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in USA Basketball (1)

Friday
Jun082012

Right Guard Ready To Sweat The Details With USA Basketball Men's Olympic Team

By Barry Janoff

June 8, 2012: Right Guard said today that it has signed a deal to become the official deodorant and body wash of USA Basketball.

The alliance is a natural progression from the brand's current deal with the NBA, with which Right Guard has been the official deodorant and body wash since 2008.

Financial terms of the pact, which comes with less than 50 days until the 2012 Summer Olympics, were not disclosed. The men's team representing the U.S. in London will be named July 7. The Olympics begin July 27.

Among those expected to be on the roster are LeBron James, Kobe Bryant, Kevin Durant, Carmelo Anthony, Chris Paul, Blake Griffin, Russell Westbrook, Kevin Love, Dwyane Wade and Chris Bosh.

Right Guard's first activation under the deal will be as presenting partner of NBA TV’s The Dream Team, a documentary on the 1992 USA Basketball Dream Team that starred Michael Jordan, Magic Johnson and Larry Bird and won the gold medal in Barcelona. The 90-minute The Dream Team presented by Right Guard premieres June 13.

Also as part of its marketing support, Right Guard will debut a USA Basketball-themed TV commercial this month with the tag, "Work hard. Keep sweating. We've got your back."

Other activation will include on-package USA Basketball logos, POP and Internet, including such social media destinations as Twitter, Facebook and YouTube.

Right Guard becomes the 13th official sponsor of USA Basketball. Other USA Basketball marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Burger King, Jeep, Dr Pepper Snapple Group, Got Chocolate Milk? and Visit Las Vegas.

In the 30-second spot, shots of James, Bryant, Durant and other potential players headed to London are seen in game action. A voiceover offers, "Beating the best in the world takes hard work and focus. And hard work means sweat. And the USA Men's basketball team knows all about sweat. Work hard. Keep sweating. We've got your back."

“We are thrilled to be a partner of the 2012 USA Basketball Men's National Team,” Nina Daily, Right Guard senior brand mnager, said in a statement. “Right Guard has a long-standing heritage in sports and with athletes so NBA TV’s The Dream Team documentary is an exciting opportunity.”  

According to Jerry Colangelo, chairman for USA Basketball, “As presenting partner of NBA TV’s The Dream Team, Right Guard will help showcase exclusive, never-before-seen footage from the 1992 Dream Team that changed the game basketball on a global scale. USA Basketball is excited and proud to partner with Right Guard, a brand that exemplifies performance and preparedness, qualities that are key to the success of our team.”

Burger King, 7UP Join USA Basketball Marketing Roster

Jeep Drives The Lane With Men's Hoops Team Heading To London

Back to London 2012

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