Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun062016

Jeep Takes USA Basketball On A Multi-Platform Ride To the Summer Olympics

Special to NYSportsJournalism.com

June 6, 2016: As part of it's year-long 75th anniversary celebration, Jeep has unveiled a multi-platform campaign that features its official alliance with USA Basketball, which will send a team to Rio de Janeiro this summer to compete in the Olympics.

For its third annual summer marketing effort, Jeep has also joined with Sony/ATV Music Publishing and NBA All-Star Paul George, who is competing for a spot on the USA Basketball squad, for elements that include TV, print, Internet, social media, experiential with  general market, African-American and Hispanic on-air, retail and product executions.

Jeep has unveiled two TV spots with George, "4x4 Summer" and "What I Stand 4." A third spot, "4 New Perspective," celebrates the Hispanic culture.

The entire campaign was a collaboration via DDB Chicago, Alma DDB and DDB Chicago with Footsteps, per the company.

Other USA Basketball partners include Anheuser-Busch, State Farm, PepsiCo, Verizon, Harman (JBL Audio), Cisco and Nike.

According to Jeep, "4x4 Summer" celebrates the adventure and freedom that arrives with the long days and late nights of summer, played out to music by Sony/ATV Music Publishing songwriter and artist Morgan Dorr.

"What I Stand 4," features George with family and friends as he chronicles his basketball journey, while focusing on what inspires him.

"Our Super Bowl spots set the stage for celebrating the Jeep brand's 75th anniversary this year, with 'Portraits' serving as an acknowledgment of the brand's worldwide community and '4x4ever' bringing to life in song the attitude of Jeep vehicles' off-road soul and on-road performance," Olivier Francois, CMO for Jeep parent group Fiat Chrysler Automobiles Global, said in a statement.

"Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men's National Team finalist Paul George, the USAB team and our special-edition 75th Anniversary vehicles," said Francois.

As part of the umbrella campaign, consumers can share their own #MyJeepStory on the Jeep brand's 75th anniversary microsite, www.jeep.com/myjeepstory, in addition to Facebook, Twitter and Instagram.

Starting in July,  people will be able to participate in the Jeep brand "Summer of Jeep" experience during events scheduled for Chicago, Denver and Atlanta.

Jeep plans to have presence during USA Basketball's exhibition tour leading up the Rio Games.

The USA Basketball Showcase presented by Verizon schedule (subject to change) incudes:

July 22 USA vs. Argentina      TBA, Las Vegas
July 24 USA vs. China            Staples Center, Los Angeles
July 26  USA vs. China           Oracle Arena, Oakland
July 29  USA vs. Venezuela     United Center, Chicago
Aug. 1   USA vs. Nigeria          Toyota Center, Houston

"Positioning the Jeep brand's 75th Anniversary Special Edition lineup as the official vehicles of summer gives us the opportunity to celebrate this brand achievement and highlight the open-air freedom that enables consumers to go out and enjoy the season to its full potential," Mike Manley, head of Jeep Brand and Ram Brand, FCA – Global, said in a statement.

According to Jim Tooley, USA Basketball CEO, "We are extremely pleased to have the Jeep brand's support of USA Basketball as we head into summer competition. USA Basketball is proud to be a part of Jeep's 75th anniversary celebration and featured in the brand's fully integrated summer campaign."
 
Back to Home Page