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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun062016

Jeep Takes USA Basketball On A Multi-Platform Ride To the Summer Olympics

Special to NYSportsJournalism.com

June 6, 2016: As part of it's year-long 75th anniversary celebration, Jeep has unveiled a multi-platform campaign that features its official alliance with USA Basketball, which will send a team to Rio de Janeiro this summer to compete in the Olympics.

For its third annual summer marketing effort, Jeep has also joined with Sony/ATV Music Publishing and NBA All-Star Paul George, who is competing for a spot on the USA Basketball squad, for elements that include TV, print, Internet, social media, experiential with  general market, African-American and Hispanic on-air, retail and product executions.

Jeep has unveiled two TV spots with George, "4x4 Summer" and "What I Stand 4." A third spot, "4 New Perspective," celebrates the Hispanic culture.

The entire campaign was a collaboration via DDB Chicago, Alma DDB and DDB Chicago with Footsteps, per the company.

Other USA Basketball partners include Anheuser-Busch, State Farm, PepsiCo, Verizon, Harman (JBL Audio), Cisco and Nike.

According to Jeep, "4x4 Summer" celebrates the adventure and freedom that arrives with the long days and late nights of summer, played out to music by Sony/ATV Music Publishing songwriter and artist Morgan Dorr.

"What I Stand 4," features George with family and friends as he chronicles his basketball journey, while focusing on what inspires him.

"Our Super Bowl spots set the stage for celebrating the Jeep brand's 75th anniversary this year, with 'Portraits' serving as an acknowledgment of the brand's worldwide community and '4x4ever' bringing to life in song the attitude of Jeep vehicles' off-road soul and on-road performance," Olivier Francois, CMO for Jeep parent group Fiat Chrysler Automobiles Global, said in a statement.

"Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men's National Team finalist Paul George, the USAB team and our special-edition 75th Anniversary vehicles," said Francois.

As part of the umbrella campaign, consumers can share their own #MyJeepStory on the Jeep brand's 75th anniversary microsite, www.jeep.com/myjeepstory, in addition to Facebook, Twitter and Instagram.

Starting in July,  people will be able to participate in the Jeep brand "Summer of Jeep" experience during events scheduled for Chicago, Denver and Atlanta.

Jeep plans to have presence during USA Basketball's exhibition tour leading up the Rio Games.

The USA Basketball Showcase presented by Verizon schedule (subject to change) incudes:

July 22 USA vs. Argentina      TBA, Las Vegas
July 24 USA vs. China            Staples Center, Los Angeles
July 26  USA vs. China           Oracle Arena, Oakland
July 29  USA vs. Venezuela     United Center, Chicago
Aug. 1   USA vs. Nigeria          Toyota Center, Houston

"Positioning the Jeep brand's 75th Anniversary Special Edition lineup as the official vehicles of summer gives us the opportunity to celebrate this brand achievement and highlight the open-air freedom that enables consumers to go out and enjoy the season to its full potential," Mike Manley, head of Jeep Brand and Ram Brand, FCA – Global, said in a statement.

According to Jim Tooley, USA Basketball CEO, "We are extremely pleased to have the Jeep brand's support of USA Basketball as we head into summer competition. USA Basketball is proud to be a part of Jeep's 75th anniversary celebration and featured in the brand's fully integrated summer campaign."
 
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