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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun062016

Jeep Takes USA Basketball On A Multi-Platform Ride To the Summer Olympics

Special to NYSportsJournalism.com

June 6, 2016: As part of it's year-long 75th anniversary celebration, Jeep has unveiled a multi-platform campaign that features its official alliance with USA Basketball, which will send a team to Rio de Janeiro this summer to compete in the Olympics.

For its third annual summer marketing effort, Jeep has also joined with Sony/ATV Music Publishing and NBA All-Star Paul George, who is competing for a spot on the USA Basketball squad, for elements that include TV, print, Internet, social media, experiential with  general market, African-American and Hispanic on-air, retail and product executions.

Jeep has unveiled two TV spots with George, "4x4 Summer" and "What I Stand 4." A third spot, "4 New Perspective," celebrates the Hispanic culture.

The entire campaign was a collaboration via DDB Chicago, Alma DDB and DDB Chicago with Footsteps, per the company.

Other USA Basketball partners include Anheuser-Busch, State Farm, PepsiCo, Verizon, Harman (JBL Audio), Cisco and Nike.

According to Jeep, "4x4 Summer" celebrates the adventure and freedom that arrives with the long days and late nights of summer, played out to music by Sony/ATV Music Publishing songwriter and artist Morgan Dorr.

"What I Stand 4," features George with family and friends as he chronicles his basketball journey, while focusing on what inspires him.

"Our Super Bowl spots set the stage for celebrating the Jeep brand's 75th anniversary this year, with 'Portraits' serving as an acknowledgment of the brand's worldwide community and '4x4ever' bringing to life in song the attitude of Jeep vehicles' off-road soul and on-road performance," Olivier Francois, CMO for Jeep parent group Fiat Chrysler Automobiles Global, said in a statement.

"Our summer campaign continues this theme through a unique alignment combining the power of a custom music platform from Sony, USA Basketball Men's National Team finalist Paul George, the USAB team and our special-edition 75th Anniversary vehicles," said Francois.

As part of the umbrella campaign, consumers can share their own #MyJeepStory on the Jeep brand's 75th anniversary microsite, www.jeep.com/myjeepstory, in addition to Facebook, Twitter and Instagram.

Starting in July,  people will be able to participate in the Jeep brand "Summer of Jeep" experience during events scheduled for Chicago, Denver and Atlanta.

Jeep plans to have presence during USA Basketball's exhibition tour leading up the Rio Games.

The USA Basketball Showcase presented by Verizon schedule (subject to change) incudes:

July 22 USA vs. Argentina      TBA, Las Vegas
July 24 USA vs. China            Staples Center, Los Angeles
July 26  USA vs. China           Oracle Arena, Oakland
July 29  USA vs. Venezuela     United Center, Chicago
Aug. 1   USA vs. Nigeria          Toyota Center, Houston

"Positioning the Jeep brand's 75th Anniversary Special Edition lineup as the official vehicles of summer gives us the opportunity to celebrate this brand achievement and highlight the open-air freedom that enables consumers to go out and enjoy the season to its full potential," Mike Manley, head of Jeep Brand and Ram Brand, FCA – Global, said in a statement.

According to Jim Tooley, USA Basketball CEO, "We are extremely pleased to have the Jeep brand's support of USA Basketball as we head into summer competition. USA Basketball is proud to be a part of Jeep's 75th anniversary celebration and featured in the brand's fully integrated summer campaign."
 
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