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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jul022013

Usain Bolt Sets The Gold Standard For Richard Branson, Virgin Media Campaign

By Barry Janoff

July 2, 2013: Sir Richard Branson, founder of the Virgin empire, enjoys having some fun when it comes to promoting the company's goods and services.

The latest case in point: A multimillion-dollar campaign breaking this week for Virgin Media's fiber optic broadband, which features track & field and Olympic athlete Usain Bolt with guest appearances by Sir Branson.

The multi-media effort, "Challenge Your Broadband," will air throughout the U.K. It arrives during a time when eyes of the sports world are on the All-England Club, host of the Wimbledon Grand Slam tournament.

Bolt has previously appeared in campaigns for Virgin Media, which said Bolt's appearance has helped to drive awareness and consumer sign-ups.

The campaign is anchored by two TV spots starring Bolt, aka the "world's fastest man." In the spots, Bolt is Virgin Media's broadband service — fast, efficient, always winning — but is challenged by Blot — short, slow and inefficient.

In "Race," Bolt and Blot are at the start of a race. "This is Virgin Media's super-fast fiber optic broadband," a voiceover says pif Bolt, "and this is regular broadband, out of shape." The scene cuts to the finish line, where a guy bed and a couple on their couch. "These people are about to download a film. Let's see which broadband is quicker. I wonder . . . "

The starting gun — held by Branson — then fires. "They're off . . . well, one of them is off," the voiceover observes as Bolt takes a huge lead and Blot is stuck at the starting line. "According to my legal team, four-times slower," he says of Blot.

Bolt, who has won six Olympic gold medals (three each in Beijing in 2008 and London in 2012) reaches the couple in bed and hands them a film reel. "And there we have it," the voiceover exhalts. Meanwhile, Blot, huffing and puffing, can barely keep up. "Still going," chides the voiceover as the guy in bed awaits his film. "Challenge your broadband today." (See the full commercial here.)

In "Strength," Bolt easily lifts a barbell that has two people using Internet and mobile equipment seated on each side. "Virgin Media [is] handling all devices online at once. Very impressive."

We then see a shot of Branson as a judge, giving Bolt a thumb's up. But in the persona of Blot, "This is proving a pinch more difficult for regular broadband," who struggles to get the consumer-laden barbell off the ground.

A shot of Bolt being massaged and pamper comes with the explanation, "Maxing. Relaxing," And a shot of Blot: "Struggling."

Branson is seen again, sipping tea and playing with an electric train set. while consumer's are struggling with their devices being slowed by regular broadband. "Richard's making other plans they can't. Yep, nothing doing" when it comes to Blot. (See the full spot here.)

Support includes print, Internet and social media such as Facebook, Twitter and YouTUbe.  A dedicated Web microsite allows visitors to "Challenge Your Broadband" by answering a series of questions, the answers to which move animated versions of Bolt and Blot around a race track. Of course, sponsor Virgin Media wins in a landslide. "Oh, dear, this is painful to watch," the voiceover says as Bolt wins and Blot wheezes his way to the finish line.

“Our new ads champion Virgin Media’s outstanding broadband services with super-fast legend Usain Bolt in the starring role," Richard Larcombe, director of advertising and sponsorship for Virgin Media, said in a statement. "We believe everyone should get the super-fast speeds they expect — like our customers do — so you can stream TV, download music, browse online and game to your heart’s content."

According to Larcombe, "This campaign takes a humorous look at the strength of Virgin Media’s fiber optic service but goes a step further by inviting people to put their own broadband to the test and see the benefits of Virgin Media broadband for themselves.”

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