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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar072017

USOC Keeps In Shape, Extends Alliance With 24 Hour Fitness Through 2020

Special to NYSportsJournalism.com

March 7, 2017: The U.S. Olympic Committee, citing a desire to "provide more programs and training resources for future Olympic and Paralympic hopefuls," has extended and expanded its alliance with 24 Hour Fitness.

24 Hour Fitness has been an official partner with Team USA since 2004.

Financial terms, which now continues the partnership through the 2020 Olympic and Paralympic Summer Games in Tokyo, were not released.

"The Olympic and Paralympic movements are about inspirational, life-changing moments that rise from years of arduous training," Mark Smith,  CEO for 24 Hour Fitness, said in a statement. "It’s a powerful message about goal setting, overcoming challenges and the mindset to achieve the impossible.

"We look forward to contributing our deep talent and resources to help the USOC and our country’s greatest athletes to achieve their Olympic and Paralympic dreams," said Smith.

The alliance includes the USOC Certification Program developed exclusively for 24 Hour Fitness personal trainers.

The USOC said it would create "general- and sport-specific courses for the fitness professionals of 24 Hour Fitness."

The certification program will come with an exclusive USOC Certified trademark "providing an additional layer of fitness expertise for members as well as future Team USA hopefuls who are members of 24 Hour Fitness clubs throughout the U.S."

The certification will also play a key role in 24 Hour Fitness’ development of youth sports programs.

In addition, 24 Hour Fitness said it would continue to consult with the USOC about the design of Team USA’s High Performance Training Centers, constructed in the Games’ host cities; and would also provide on-the-ground staffing and expertise.

24 Hour Fitness helped design and outfit the High Performance Training Centers at the Rio Games in 2016, London in 2012 and Beijing in 2008, per the USOC.

According to Peter Zeytoonjian, svp-marketing, commerce and events for the USOC, "We look forward to combining the expansive fitness knowledge and nationwide network of 24 Hour Fitness clubs with the sports performance expertise of the USOC in effort to provide more programs and training resources for future Olympic and Paralympic hopefuls."

USOC said that more than 100,000 athletes have passed through the U.S. Olympic Training Centers and utilized equipment provided by 24 Hour Fitness.

Global Olympic marketing partners include Atos, Bridgestone, Coca-Cola, Dow, GE, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

In addition to 24 Hour Fitness, USOC partners include Chobani, Deloitte, DeVry University, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nike, Oakley, Ralph Lauren, Smucker’s and United.

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