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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar072017

USOC Keeps In Shape, Extends Alliance With 24 Hour Fitness Through 2020

Special to NYSportsJournalism.com

March 7, 2017: The U.S. Olympic Committee, citing a desire to "provide more programs and training resources for future Olympic and Paralympic hopefuls," has extended and expanded its alliance with 24 Hour Fitness.

24 Hour Fitness has been an official partner with Team USA since 2004.

Financial terms, which now continues the partnership through the 2020 Olympic and Paralympic Summer Games in Tokyo, were not released.

"The Olympic and Paralympic movements are about inspirational, life-changing moments that rise from years of arduous training," Mark Smith,  CEO for 24 Hour Fitness, said in a statement. "It’s a powerful message about goal setting, overcoming challenges and the mindset to achieve the impossible.

"We look forward to contributing our deep talent and resources to help the USOC and our country’s greatest athletes to achieve their Olympic and Paralympic dreams," said Smith.

The alliance includes the USOC Certification Program developed exclusively for 24 Hour Fitness personal trainers.

The USOC said it would create "general- and sport-specific courses for the fitness professionals of 24 Hour Fitness."

The certification program will come with an exclusive USOC Certified trademark "providing an additional layer of fitness expertise for members as well as future Team USA hopefuls who are members of 24 Hour Fitness clubs throughout the U.S."

The certification will also play a key role in 24 Hour Fitness’ development of youth sports programs.

In addition, 24 Hour Fitness said it would continue to consult with the USOC about the design of Team USA’s High Performance Training Centers, constructed in the Games’ host cities; and would also provide on-the-ground staffing and expertise.

24 Hour Fitness helped design and outfit the High Performance Training Centers at the Rio Games in 2016, London in 2012 and Beijing in 2008, per the USOC.

According to Peter Zeytoonjian, svp-marketing, commerce and events for the USOC, "We look forward to combining the expansive fitness knowledge and nationwide network of 24 Hour Fitness clubs with the sports performance expertise of the USOC in effort to provide more programs and training resources for future Olympic and Paralympic hopefuls."

USOC said that more than 100,000 athletes have passed through the U.S. Olympic Training Centers and utilized equipment provided by 24 Hour Fitness.

Global Olympic marketing partners include Atos, Bridgestone, Coca-Cola, Dow, GE, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

In addition to 24 Hour Fitness, USOC partners include Chobani, Deloitte, DeVry University, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nike, Oakley, Ralph Lauren, Smucker’s and United.

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