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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar072017

USOC Keeps In Shape, Extends Alliance With 24 Hour Fitness Through 2020

Special to NYSportsJournalism.com

March 7, 2017: The U.S. Olympic Committee, citing a desire to "provide more programs and training resources for future Olympic and Paralympic hopefuls," has extended and expanded its alliance with 24 Hour Fitness.

24 Hour Fitness has been an official partner with Team USA since 2004.

Financial terms, which now continues the partnership through the 2020 Olympic and Paralympic Summer Games in Tokyo, were not released.

"The Olympic and Paralympic movements are about inspirational, life-changing moments that rise from years of arduous training," Mark Smith,  CEO for 24 Hour Fitness, said in a statement. "It’s a powerful message about goal setting, overcoming challenges and the mindset to achieve the impossible.

"We look forward to contributing our deep talent and resources to help the USOC and our country’s greatest athletes to achieve their Olympic and Paralympic dreams," said Smith.

The alliance includes the USOC Certification Program developed exclusively for 24 Hour Fitness personal trainers.

The USOC said it would create "general- and sport-specific courses for the fitness professionals of 24 Hour Fitness."

The certification program will come with an exclusive USOC Certified trademark "providing an additional layer of fitness expertise for members as well as future Team USA hopefuls who are members of 24 Hour Fitness clubs throughout the U.S."

The certification will also play a key role in 24 Hour Fitness’ development of youth sports programs.

In addition, 24 Hour Fitness said it would continue to consult with the USOC about the design of Team USA’s High Performance Training Centers, constructed in the Games’ host cities; and would also provide on-the-ground staffing and expertise.

24 Hour Fitness helped design and outfit the High Performance Training Centers at the Rio Games in 2016, London in 2012 and Beijing in 2008, per the USOC.

According to Peter Zeytoonjian, svp-marketing, commerce and events for the USOC, "We look forward to combining the expansive fitness knowledge and nationwide network of 24 Hour Fitness clubs with the sports performance expertise of the USOC in effort to provide more programs and training resources for future Olympic and Paralympic hopefuls."

USOC said that more than 100,000 athletes have passed through the U.S. Olympic Training Centers and utilized equipment provided by 24 Hour Fitness.

Global Olympic marketing partners include Atos, Bridgestone, Coca-Cola, Dow, GE, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

In addition to 24 Hour Fitness, USOC partners include Chobani, Deloitte, DeVry University, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nike, Oakley, Ralph Lauren, Smucker’s and United.

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