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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in London 2012 (1)

Wednesday
May112011

USOC Continues Marketing March Toward 2012 Olympics With Nutrition Bar Deal

May 11, 2011: As the 2012 Summer Olympics in London draw closer, the U.S. Olympic Committee and its marketing partners are becoming more intense in marketing efforts and consumer activations.

The USOC has enhanced its marketing roster, signing a multi-year deal with PR Nutrition to create, develop and sell a line of Team USA performance nutrition bars.

Financial terms were not disclosed.

The alliance, which runs through June 2017, makes PR*Bar the official performance nutrition bar licensee of the USOC, the U.S. Olympic Team and the U.S. Paralympic Team.

In April, the USOC signed a deal that returned Kellogg's as a marketing partner after a three-year absence.

Earlier this year, the USOC extended its alliance with Nike and signed new deals with Citigroup and TD Ameritrade.

Under terms of the new deal, PR*Bar will consult with USOC sports dietitians to create, develop and sell a line of Team USA performance nutrition bars. This marks the first time USOC sports dietitians will consult with a nutrition bar company to help create a product based on collective input, according to the Olympic organization.

 PR*Bar’s line of Team USA performance nutrition bars, as well as PR*Bar’s U.S. Olympic-branded nutrition bars, will be available at retail in mid-2011. A portion of the proceeds of these sales will support the training of U.S. Olympic and Paralympic athletes and hopefuls.

In addition, PR*Bar’s Team USA performance nutrition bars will be available to U.S. Olympic and Paralympic hopefuls at the U.S. Olympic Training Centers in Colorado Springs, Colo., Chula Vista, Calif., and Lake Placid, N.Y., and at the Olympic and Paralympic Games.

"Our athletes work hard . . . Team USA performance nutrition bars will help them power their bodies for training and competition."

“We are thrilled to welcome PR*Bar into the U.S. Olympic Family of licensees,” Lisa Baird, CMO for USOC, said in a statement. “Our athletes work hard each and every day to be at their peak performance, and having easy access to Team USA performance nutrition bars will help them power their bodies for training and competition. In addition, fans who purchase PR*Bars will also be helping to support America’s athletes by financially contributing to their Olympic and Paralympic journeys.”

According to Bill Logue, co-founder and CEO of PR Nutrition, based in Carlsbad, Calif., “It’s an incredible honor to be part of the U.S. Olympic and Paralympic Family, and we look forward to introducing our new line of Team USA performance bars. Moreover, we are happy that the Team USA bars, as well as our PR*Bar family of products, will provide proceeds to support U.S. Olympic and Paralympic athletes.”

New Deal Makes Kellogg A Multi-Grain USOC Gain Through 2016

Citigroup Banks On The Olympics

TD Ameritrade Joins USOC's Partnership Roster

Back to Olympics

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