Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Aug052015

USOC, NBC, Marketers Go All Out For One-Year 2016 Summer Olympics Push

By Barry Janoff

August 5, 2015: Despite reports of crime, environmental issues and other logistical challenges, NBC, in the midst of a $4.4 billion deal with the International Olympic Committee, is expecting big returns on its coverage of the 2016 Summer Games, which begin in Rio de Janeiro one year from today.

"What we've seen so far indicates that people are very excited about the Rio Games," Seth Winter, evp-sales NBC Sport, said during a media call this week in anticipation of the 2016 Games, which will run Aug. 5-21. "Sales are going very well. Our expectations are that we'll exceed London."

The 2012 Summer Games in London brought in $1.3 billion in ad revenue, the 2008 Beijing Games $821 million, according to research and marketing firm Kantar Media, New York.

The return was substantial. NBC said that more than 219 million people in the U.S. watched the London Games on TV — averaging some 31 million during prime time — that it had some two billion views on its Web sites and that there were 159 million video streams.

NBC has a deal with the IOC for exclusive U.S. rights that currently run through 2020.

The ad plate is filled with official marketing partners for both the IOC and the U.S. Olympic Committee, as well as other companies buying time on NBC and its networks.

The IOC's global partners include Atos, Bridgestone, Coca-Cola, Dow, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

Top USOC partners include 24 Hour Fitness, Anheuser-Busch (Budweiser), AT&T, BMW, BP, Chobani, Citi, Dick's Sporting Goods, The Hartford, Hilton, Kellogg's, Liberty Mutual, Nike, TD Ameritrade and United Airlines.

Taking no chances, NBC Sports today unleashed a major marketing campaign to officially start the "One Year Out" countdown. The push includes broadcast, cable, digital, regional, local, radio and theme park assets.

“This will be the most extensive one-year-out marketing effort ever for an Olympic Games,” said John Miller, CMO  for the NBC Sports Group and chairman for the NBCUniversal Marketing Council. “We will use NBCUniversal’s far-reaching media platforms on August 5 to light the torch for our 2016 Olympic Games marketing efforts."

The "One Year Out" effort will be anchored by a "road block" that NBCUniversal will execute at 8 PM (ET/PT), showing a 60-second Olympic announcement across all of its 18 broadcast and cable networks. That includes NBC, Telemundo, NBCSN, Golf Channel, Bravo, CNBC, MSNBC and USA..
 
On the digital side, NBCUniversal will access its more than 50 Web sites to show one-year-out promotional and editorial content, including the the 60-second Olympic promo, display banner ads and editorial content.

Social media will see one-year-out messages and content across such destinations as Facebook, Twitter and Instagram. Hashtags include #RoadToRio, #1YearOut and #Olympics.

"Although the Games are a year off, this is a fun way to begin the process of raising awareness for what promises to be a spectacular Olympics in one of the world’s most spectacular cities," said Miller.

In efforts both apart and in conjunction with NBC, the USOC has unveiled its own array of activations to mark the one year countdown. The push includes digital, social media, new product releases and athlete appearances on TV (including NBC's Today Show) and in person (including Yankee Stadium in New York).

“We are always exploring ways to connect with and better serve fans of Team USA, and the one year from the start of the Rio 2016 Olympic Games milestone is the perfect time to unveil a host of new and exciting programs,” Lisa Baird, CMO for the USOC, said in a statement. “Over the coming year, fans will have more access to the stories of America’s elite athletes, more opportunities to engage with and support Team USA, and more reason to cheer when the Rio Games open.”

During the media conference call, NBC's Winter highlighted some categories that are showing extra marketing strength at the one-year to go date, led by automotive and golf.

"What I've seen is extraordinary strength in automotive," said Winter. "It's the most significant category in the ad market place right now."

For 2016, golf and rugby both were added to the competition.

"We have more capacity in the Olympics this time because golf will have a very significant presence on our networks," said Winter. "There are certain (companies) who want to target golf . . .  and we'll work with them on that."

A report last week from AP indicated that athletes who participate in Olympics Games related to outdoor water venues could face contamination from sewage. In order to combat crime and potential threats, some 85,000 people ail be involved, including military, law enforcement and security, according to officials in Brazil.

But with just a year to go, none of this has deterred NBC from proclaiming, "Get ready for Rio. The party's just a year away."

Back to Rio 2016

Back to Home Page