By Barry Janoff
November 8, 2012: The U.S. Olympic Committee has unveiled its first new sponsorship deal post-London Olympics, signing Liberty Mutual Insurance as an official partner for the next three years.
The current alliance includes the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro, Brazil.
The deal is for both the Olympic and Paralympic teams. Financial terms were not disclosed.
Beginning January 2013, Liberty Mutual becomes the USOC's official property and casualty and life insurance partner. The company replaces Allstate, which had been partnered with the USOC since 2002.
Liberty Mutual is also expected to replace Allstate as official presenting partner of the U.S. Olympic Hall of Fame and the Hall of Fame Induction Ceremony.
Liberty Mutual shares the category with The Hartford, which last month extended its pact as the USOC's official disability insurance partner.
"I am happy to welcome Liberty Mutual to the family of great USOC sponsors, and I am eager to work together over the coming years in support and celebration of Team USA athletes," Scott Blackmun, CEO for the USOC, said in a statement. "Liberty Mutual is dedicated to sport at all levels — from youth sports to the highest level of international competition — and it will be a great partner to our U.S. Olympic and Paralympic athletes."
"Liberty Mutual is dedicated to sport at all levels . . . and it will be a great partner to our U.S. Olympic and Paralympic athletes."
Liberty Mutual said that becoming an official partner with Team USA would help the firm to build its Responsible Sports program, which since 2007 has worked with such groups as Positive Coaching Alliance, Amateur Softball Association of America, American Youth Soccer Organization, USA Hockey, USA Wrestling and US Youth Soccer.
Global partners of the International Olympic Committee and USOC are ACER, Atos, Coca-Cola, Dow, General Electric, McDonald's, Omega, Panasonic, Proctor & Gamble, Samsung and Visa.
In addition to Liberty Mutual and The Hartford, USOC domestic partners include 24 Hour Fitness, Adecco, Anheuser-Busch (Budweiser), AT&T, BMW, BP, Chobani, Citi, Hilton, Kellogg's, Nike, TD Ameritrade and United Airlines.
According to David Long, president and CEO for Liberty Mutual Insurance, "We are excited to join the Olympic and Paralympic Movements through our sponsorship of Team USA. Liberty Mutual Insurance has long celebrated the dreams of athletes, supporting youth athletics through our Responsible Sports program, and we look forward to continuing that support during the 2014 and 2016 Olympic and Paralympic Games."
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