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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Tuesday
Jun122012

Oakley Has A Vision: Extends USOC Olympics Deal Through 2020

Special to NYSportsJournalism

June 12, 2012: The U.S. Olympic Committee has signed an extension deal with Oakley that makes the company the official eyewear supplier to Team USA through 2020.

Oakley signed with the USOC in late 2010, making the 2012 Summer Games the brand's first as an official Olympics marketing partner. Financial terms of the deal were not disclosed.

Oakley’s athletes include Kristen Armstrong (Olympic gold medalist, cycling), Bryan Clay (Olympic gold medalist, decathlon), Susan Francia (Olympic gold medalist, rowing), Lolo Jones (world champion, 100m hurdles), Taylor Phinney (world champion, cycling), Wallace Spearmon (world champion, 4x100m relay) and Kerri Walsh (two-time Olympic gold medalist, beach volleyball, pictured).

Oakley has licensing rights for protective, active, lifestyle and corrective eyewear, including glasses, sunglasses, goggles and associated accessories. A percentage of the proceeds from sales of all Team USA eyewear will support the training of U.S. Olympic and Paralympic athletes and hopefuls.

“Decades of Oakley innovation were venerated when we were selected as the official licensee and eyewear supplier to Team USA for London 2012, and it is a tremendous honor to have the partnership extended so far into the future,” Scott Bowers, Oakley’s svp-global marketing and brand development, said in a statement.

Following London, the company will supply product to the U.S. delegation at the Sochi Winter Olympics in 2014, Rio de Janeiro Summer Games in 2016, Pyeongchang Winter Games in  2018 and the 2020 Olympic and Paralympic Games, the host city of which will be named in 2013.

In addition, Oakley said it would support Team USA at the Youth Olympic Games for Nanjing 2014, Lillehammer 2016 and the yet-to-be-decided hosts of the 2018 and 2020 Youth Games.

According to Lisa Baird, CMO for the USOC, “U.S. athletes trust Oakley eyewear, and we are proud to partner with a company that has earned such a distinguished reputation for performance technology. In addition, the partnership allows Team USA fans to show their support for athletes by purchasing products from the Team USA Collection.”

The USOC also recently extended deals with GE and Deloitte.

Oakley said that the Team USA eyewear collection would "evolve with continual updates to keep pace with Oakley’s latest performance inventions and style innovations." The initial Olympic collection features ten sunglass styles in 11 different colors, plus one active-lifestyle prescription frame.

“Oakley is driven 'Beyond Reason' to achieve innovation worthy of the world’s best athletes," said Bowers in a reference to the brand's marketing tagline. "We look forward to the future of our USOC partnership and to reinventing possibility for U.S. Olympians and Paralympians who will put their faith in our products during the performances of their lives.”

GE Ups USOC Olympic Alliance

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Reader Comments (1)

Interesting thoughts, and hey!, really liked the photo you featured. :)
_______________
Ashley | Olympics 2012 London

July 10, 2012 | Unregistered CommenterAshley

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