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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun122012

Oakley Has A Vision: Extends USOC Olympics Deal Through 2020

Special to NYSportsJournalism

June 12, 2012: The U.S. Olympic Committee has signed an extension deal with Oakley that makes the company the official eyewear supplier to Team USA through 2020.

Oakley signed with the USOC in late 2010, making the 2012 Summer Games the brand's first as an official Olympics marketing partner. Financial terms of the deal were not disclosed.

Oakley’s athletes include Kristen Armstrong (Olympic gold medalist, cycling), Bryan Clay (Olympic gold medalist, decathlon), Susan Francia (Olympic gold medalist, rowing), Lolo Jones (world champion, 100m hurdles), Taylor Phinney (world champion, cycling), Wallace Spearmon (world champion, 4x100m relay) and Kerri Walsh (two-time Olympic gold medalist, beach volleyball, pictured).

Oakley has licensing rights for protective, active, lifestyle and corrective eyewear, including glasses, sunglasses, goggles and associated accessories. A percentage of the proceeds from sales of all Team USA eyewear will support the training of U.S. Olympic and Paralympic athletes and hopefuls.

“Decades of Oakley innovation were venerated when we were selected as the official licensee and eyewear supplier to Team USA for London 2012, and it is a tremendous honor to have the partnership extended so far into the future,” Scott Bowers, Oakley’s svp-global marketing and brand development, said in a statement.

Following London, the company will supply product to the U.S. delegation at the Sochi Winter Olympics in 2014, Rio de Janeiro Summer Games in 2016, Pyeongchang Winter Games in  2018 and the 2020 Olympic and Paralympic Games, the host city of which will be named in 2013.

In addition, Oakley said it would support Team USA at the Youth Olympic Games for Nanjing 2014, Lillehammer 2016 and the yet-to-be-decided hosts of the 2018 and 2020 Youth Games.

According to Lisa Baird, CMO for the USOC, “U.S. athletes trust Oakley eyewear, and we are proud to partner with a company that has earned such a distinguished reputation for performance technology. In addition, the partnership allows Team USA fans to show their support for athletes by purchasing products from the Team USA Collection.”

The USOC also recently extended deals with GE and Deloitte.

Oakley said that the Team USA eyewear collection would "evolve with continual updates to keep pace with Oakley’s latest performance inventions and style innovations." The initial Olympic collection features ten sunglass styles in 11 different colors, plus one active-lifestyle prescription frame.

“Oakley is driven 'Beyond Reason' to achieve innovation worthy of the world’s best athletes," said Bowers in a reference to the brand's marketing tagline. "We look forward to the future of our USOC partnership and to reinventing possibility for U.S. Olympians and Paralympians who will put their faith in our products during the performances of their lives.”

GE Ups USOC Olympic Alliance

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