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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct072009

New Sign At The USOC: Help Wanted

Stephanie Streeter, departing as acting CEO for the U.S. Olympic Committee.October 7, 2009: Less than a week after the International Olympic Committee put an end to Chicago's bid to host the 2016 Olympics, the Board of Directors of the U.S. Olympic Committee said it would form a search committee and hire a recruiting firm "to assist in identifying candidates for the position of Chief Executive Officer" to replace acting CEO Stephanie Streeter.

Streeter, who was named to the position after Jim Scheer resigned this past March, has asked not be considered a candidate, according to the USOC. Scheer held the position for six years. Streeter will remain in her current capacity until the search for a permanent CEO is concluded and a candidate is named.

The USOC recently signed a marketing deal with Procter & Gamble, but has lost over the past two years such marketing partners as General Motors, The Home Depot, Kodak, John Hancock, Kellogg's and Bank of America.

This past January, Lisa Baird was named CMO of the USOC, replacing Rick Burton, who resigned after about a year in the position. The USOC also has come under fire for unveiling a plan to launch a 24/7 TV network devoted to the Olympics, and has had revenue-sharing issues with the IOC, both situations that analysts said might have been part of the reason IOC delegates eliminated Chicago in the first round during voting on Oct. 6 for the 2016 host city, which went to Rio de Janeiro.

"When we asked Stephanie to serve as acting Chief Executive Officer in March, we did so knowing of her strong management skills and mindful that the USOC was at a critical juncture in many ways - facing the economic crisis, preparing for the Vancouver 2010 Games, and supporting Chicago in its bid to host the 2016 Games," Larry Probst, USOC chairman, said in a statement. "She graciously agreed to take on the challenge and has been an outstanding chief executive. We were disappointed when Stephanie told us she did not want to be considered for the permanent CEO position. She has done an excellent job, and we are all very grateful for her many contributions to the U.S. Olympic Movement."

"With the decision now made regarding the Chicago bid, it is time for the USOC to focus its full effort on our athletes' preparation for [the 2010 Winter Games in] Vancouver, and the organization's long-term strategy, as well as shaping the USOC's relationships with its stakeholders and the international community," Streeter said in a statement. "Knowing that I am focused on returning to the corporate arena, I thought now was the ideal time to let the USOC know of my future plans and allow them to start with a clean slate."

Official USOC Partners: GE, McDonald's, Coca-Cola, P&G, Acer, Atos Origin, Anheuser-Busch, Omega, Panasonic, Samsung and Visa.

Official USOC Sponsors: Adecco, 24 Hour Fitness, Allstate, Deloitte, Hilton Family, Jet Set Sports, Nike, Tyson and United.

Is It Too Soon To Start Thinking Chicago 2020? How About Tulsa? Boston? Minneapolis?

P&G, USOC Go For Olympic Gold

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