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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Oct082019

USOPC Rule Change Opens Marketing Doors For Olympic Athletes, Sponsors

By Barry Janoff

October 8, 2019: With the 2020 Olympic and Paralympic Games in Tokyo less than a year away, the U.S. Olympic and Paralympic Committee has enacted major changes that will impact athletes and their marketing partners.

Previously, USOPC Rule 40 created a “blackout period” around the Summer and Winter Games during which athletes were not permitted to show, wear or talk about goods and services from marketing partners that were not official USOPC partners.

The biggest change: While official USOPC partners maintain continued exclusivity around Team USA and Games marks and imagery, athletes’ personal sponsors are now able to engage in generic advertising during the Games; and athletes will be able to thank personal sponsors and receive congratulatory messages from personal sponsors during the Games.

According to the USOPC, “The guidance is a product of a collaborative process that invited feedback and discussion from the Athletes’ Advisory Council, the National Governing Bodies Council, the International Olympic Committee and International Paralympic Committee and international and domestic marketing partners”

“We worked to create a guidance that increases athlete marketing opportunities and, importantly, respects Rule 40 and affirms our commitment to providing value to our partners, and maintains funding and participation pathways for Team USA, and athletes around the world,” USOPC CEO Sarah Hirshland wrote in a letter to athletes and posted to the USOPC Web site.

“We have had positive, engaging discussions with athletes, (National Governing Board) representatives, USOPC partners, the IOC, broadcasters and marketers about ways to improve the Rule 40 guidance for the Tokyo 2020 Games — recognizing the need to honor and enable individual opportunities for athletes balanced with the partnership programs that provide critical resources for all Team USA athletes.”

USOPC said the new guidance “builds on new allowances provided by the IOC and Rule 40.3 of the Olympic Charter and includes some significant changes that benefit athletes, both as they seek to secure personal sponsorship and maintain relationships with the personal sponsors who support them as they train and compete.”

However, USOPC stressed that “we are increasing our commitment to honoring the value provided by our partners," including more protection against ambush marketing through the introduction of a Personal Sponsor Commitment.

“The updated IOC rule and USOPC guidance intentionally maintains the benefits provided to official NGB, Team USA and IOC partners,” according to the USOPC.

“More than half of the USOPC’s revenue over a quad comes from official partners and supports high performance, coaching, sports medicine and psychology services, training center and Games operations, among many other resources that benefit all of Team USA.”

Top-tier IOC partners includes Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Proctor & Gamble, Samsung, Toyota and Visa.

USOPC partners include 24 Hour Fitness, Adecco Group,Deloitte, DeVry University, The Hartford, Hershey, Highmark, JetJet, Kellogg’s, Liberty Mutual Milk Life, Mondelez, Nike, Oakley, Plol Ralph Lauren, Smucker’s, United and USG.

The Tokyo Games are scheduled for July 24-Aug. 9, 2020; the Paralympic Games Aug. 25-Sept. 6.

“I hope you’ll see these changes as representative of continued progress on important issues we are addressing together.,” Hirshland wrote.

“The rule helps ensure global participation at the Games, the funding of the Games and the long-term health of the Olympic Movement."

“We also recognize while this represents change for Tokyo 2020, athlete earning opportunities and how we best provide unmatched value for official partners will and should be an ongoing dialogue

Rule 40 — specifically bylaw 40.3) of the Olympic Charter — is “an eligibility rule introduced by the IOC for the purpose of maintaining the unique and universal competitive environment offered by the Olympic Games.,” according to the USOPC.

“The rule helps ensure global participation at the Games, the funding of the Games and the long-term health of the Olympic Movement by maintaining the appeal of Olympic sponsorship at global and national level.”

“This updated Rule 40 guidance for Tokyo 2020 represents a really positive step for athlete marketing rights and is the result of a positive collaboration between the AAC, NGBC and the USOPC,” Han Xiao, chair of the USOPC’s AAC, said via the organization.

“This guidance enables athlete opportunities in an entirely new way and is a sign of great progress as we continue to work closely with the USOPC.”

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