Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
Aug062010

USTA Nets Esurance As Marketing Partner For 2010 U.S. Open

August 5, 2010: The U.S. Tennis Assn. has signed a deal with online-based auto insurance company Esurance to become an official sponsor of the 2010 U.S. Open. The 2010 U.S. Open will be played Aug. 30-Sept. 12 at the USTA Billie Jean King National Tennis Center in Queens, NY.

Financial terms of the deal were not disclosed. Esurance is a subsidiary of White Mountains Insurance Group, Ltd. and is headquartered in San Francisco.

USTA said the alliance would include on-site presence and ring signage in Arthur Ashe Stadium, a booth on the grounds of the USTA Billie Jean King National Tennis Center, media support of tournament TV broadcasts and a presence on the official Web site of the U.S. Open.

In addition, Esurance will support the U.S. Open's Green program by sponsoring distribution of New York City Subway MetroCards at select times during the two-week tournament. The USTA said it has a wide-ranging green program at the US Open, "one component of which is to encourage attendees to take mass transit to the competition."

"From the very start, we've worked hard to make Esurance a green company and the bigger we grow, the more important this objective becomes," Gary Tolman, president and CEO for Esurance, said in a statement. "We are proud to partner with the USTA, an organization which shares our commitment to increasing awareness about the small things each of us can do to help protect our environment for years to come. We look forward to an exciting tournament this year from some of the top names in tennis."

Esurance said it plans to add a US Open "official sponsor" tag to its current TV campaign. Esurance said the campaign would run during  CBS Sports broadcasts of the U.S. Open over Labor Day Weekend and during the Finals Weekend, as well as on the Tennis Channel throughout the tournament. The US Open also is broadcast on ESPN2.

"We are pleased to work with an innovative company like Esurance, whose support of the U.S. Open will reach fans on-site, online, and on television," Harlan Stone, chief business and marketing officer for the USTA, said in a statement. "We are especially grateful for their support of our US Open green programs. The programs have become one of our most successful initiatives in recent years, and have substantially reduced the overall carbon footprint of the tournament."

Other marketing partners of the 2010 US Open include Chase, IBM, Citizen, Mercedes-Benz, Olympus, AMEX, Continental Airlines, Heineken, Evian and Canon.

Back to US Open 2010

Back to Home Page