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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Aug172017

Keep The Ball Rolling: Target, adidas, Fans Drive Value Of MLS Clubs To Record $4.5B

By Barry Janoff

August 16, 2017: Driven by new alliances with such major companies as Target and with a renewed and enhanced long-term $700 million deal with adidas, the value of Major League Soccer and its clubs has hit a record $4.46 billion.

Concurrently, the average MLS club is now worth $223 million, up 20% from last year, according to a new report from Forbes.

The financial data was based on 20 clubs that were in the league prior to the current season.

Atlanta United and Minnesota United FC, which both joined MLS this year, were not included, but will be next year after they have a full year of financial data in the league.

"Major League Soccer teams are surging in value as the league continues to grow in size, popularity and financial success," according to Forbes' Chris Smith.

Attendance has seen a steady climb since 2010, when total league attendance was 4 million. In 2011 it reached 5.5 million, in 2012 and 2013 6 million, in 2014 6.2 million, in 2015 7.3 million and in 2016 7.4 million.

The league has topped 5.5 million to date this year and seems on track to top 7 million again, led by the Sounders, which average a league-high 42,800 per game.

Although on the rise, MLS values pale in comparison to other leagues and teams.

The NFL’s Dallas Cowboys are the most valuable sports franchise in the world, valued at $4.2 billion, followed by MLB’s New York Yankees ($3.7 billion) and three iconic soccer clubs: Manchester United ($3.69 billion), Barcelona ($3.64 billion) and Real Madrid ($3.58 billion), per Forbes.

The most profitable MLS club is the Los Angeles Galaxy, valued at $315 million with $63 million in revenue, replacing the Seattle Sounders ($295 million value, $53 million revenue) from the previous year, according to Forbes.

MLS said the Galaxy also has the league's most valuable broadcasting rights deal (with Spectrum SportsNet, $5.5 million per year) and stadium naming rights deal (StubHub, $10 million-plus per year).

Seattle could return to the top spot in the near future. The club has signed with WME-IMG to sell a sponsorship package that would include the team’s jersey-front, match-day field and training ground rights after its current deal with Microsoft’s Xbox expires after next season.

The Top Five also includes Toronto FC ($280 million value, $46 million revenue), New York City FC ($275 million value, $34 million revenue) and Orlando City SC ($272 million value, $33 million revenue).

"(That) NYCFC and Orlando — both of whom entered the league in 2015 — rank in the top five is illustrative of a wider trend of the league’s newer clubs quickly finding off-field success," according to Forbes.

The biggest change in value from the previous year belongs to DC United, with the club is worth $230 million (No, 11 overall), a 48% increase from last year.

DC United in 2018 plans to move into its new $300 million venue, Audi Field, now under construction (rendition pictured above).

"Audi has transcended the automobile industry and fully embraced the culture of soccer, especially in MLS," Jason Levien, D.C. United managing general partner, said in a statement when the deal with Audi was unveiled earlier this year. "We couldn’t think of a better partner to name our stadium and we look forward to forging extraordinary memories for years to come at Audi Field."

MLS has a bevy of other stadium naming rights deals, including Toyota Park (Chicago Fire) and Toyota Stadium (FC Dallas), Dick’s Sporting Goods Park (Colorado Rapids),Red Bull Arena (New York Red Bulls), Rio Tinto Stadium (Real Salt Lake) and Avaya Stadium (San Jose Earthquakes).

The MLS boost from adidas comes as first-year MLS partner Target is ramping up its investment and time in the league and soccer, including $14 million to promote and develop youth soccer in the U.S.

As part of the strategy, Target has partnered with a number of its leading vendors, including Belkin, Crest, Degree, Dove, Energizer, GE, Gillette, GSK, Hershey’s, Kimberly-Clark, Philips, Scotch-Brite, Smuckers, Tide and Venus.

"There are so many things that drew us to soccer — it’s multicultural, watched and played by families and is growing immensely in popularity,” Rick Gomez, svp-marketing for Target, said in a statement. "We’ve partnered with several incredible organizations and vendors to invite soccer fans everywhere to engage with the Target brand in new ways."

Target said it sold one million soccer balls last year and that sales of soccer-related merchandise rose 15%, its "fastest growing sub-category in the sporting goods business."

Although trailing other major sports in the U.S., the value of MLS and its clubs is expected to continue grow.

"There is extraordinary demand for expansion teams even though the league’s expansion fee is now $150 million, up a whopping 50% from the $100 million that New York City FC paid to join the league just a few years ago," according to Forbes.

Most Valuable MLS Franchises
1. Los Angeles Galaxy $315M value $63M revenue
2. Seattle Sounders $295M value $53M revenue
3. Toronto FC $280M value $46M revenue
4. New York City FC $275M value $3M4 revenue
5. Orlando City SC $272M value $33M revenue
SOURCE: FORBES

MLS, adidas Sign $700M Deal To Extend Partnership Through 2024

Target Buys Into Major Alliance With MLS

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