Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
Aug172017

Keep The Ball Rolling: Target, adidas, Fans Drive Value Of MLS Clubs To Record $4.5B

By Barry Janoff

August 16, 2017: Driven by new alliances with such major companies as Target and with a renewed and enhanced long-term $700 million deal with adidas, the value of Major League Soccer and its clubs has hit a record $4.46 billion.

Concurrently, the average MLS club is now worth $223 million, up 20% from last year, according to a new report from Forbes.

The financial data was based on 20 clubs that were in the league prior to the current season.

Atlanta United and Minnesota United FC, which both joined MLS this year, were not included, but will be next year after they have a full year of financial data in the league.

"Major League Soccer teams are surging in value as the league continues to grow in size, popularity and financial success," according to Forbes' Chris Smith.

Attendance has seen a steady climb since 2010, when total league attendance was 4 million. In 2011 it reached 5.5 million, in 2012 and 2013 6 million, in 2014 6.2 million, in 2015 7.3 million and in 2016 7.4 million.

The league has topped 5.5 million to date this year and seems on track to top 7 million again, led by the Sounders, which average a league-high 42,800 per game.

Although on the rise, MLS values pale in comparison to other leagues and teams.

The NFL’s Dallas Cowboys are the most valuable sports franchise in the world, valued at $4.2 billion, followed by MLB’s New York Yankees ($3.7 billion) and three iconic soccer clubs: Manchester United ($3.69 billion), Barcelona ($3.64 billion) and Real Madrid ($3.58 billion), per Forbes.

The most profitable MLS club is the Los Angeles Galaxy, valued at $315 million with $63 million in revenue, replacing the Seattle Sounders ($295 million value, $53 million revenue) from the previous year, according to Forbes.

MLS said the Galaxy also has the league's most valuable broadcasting rights deal (with Spectrum SportsNet, $5.5 million per year) and stadium naming rights deal (StubHub, $10 million-plus per year).

Seattle could return to the top spot in the near future. The club has signed with WME-IMG to sell a sponsorship package that would include the team’s jersey-front, match-day field and training ground rights after its current deal with Microsoft’s Xbox expires after next season.

The Top Five also includes Toronto FC ($280 million value, $46 million revenue), New York City FC ($275 million value, $34 million revenue) and Orlando City SC ($272 million value, $33 million revenue).

"(That) NYCFC and Orlando — both of whom entered the league in 2015 — rank in the top five is illustrative of a wider trend of the league’s newer clubs quickly finding off-field success," according to Forbes.

The biggest change in value from the previous year belongs to DC United, with the club is worth $230 million (No, 11 overall), a 48% increase from last year.

DC United in 2018 plans to move into its new $300 million venue, Audi Field, now under construction (rendition pictured above).

"Audi has transcended the automobile industry and fully embraced the culture of soccer, especially in MLS," Jason Levien, D.C. United managing general partner, said in a statement when the deal with Audi was unveiled earlier this year. "We couldn’t think of a better partner to name our stadium and we look forward to forging extraordinary memories for years to come at Audi Field."

MLS has a bevy of other stadium naming rights deals, including Toyota Park (Chicago Fire) and Toyota Stadium (FC Dallas), Dick’s Sporting Goods Park (Colorado Rapids),Red Bull Arena (New York Red Bulls), Rio Tinto Stadium (Real Salt Lake) and Avaya Stadium (San Jose Earthquakes).

The MLS boost from adidas comes as first-year MLS partner Target is ramping up its investment and time in the league and soccer, including $14 million to promote and develop youth soccer in the U.S.

As part of the strategy, Target has partnered with a number of its leading vendors, including Belkin, Crest, Degree, Dove, Energizer, GE, Gillette, GSK, Hershey’s, Kimberly-Clark, Philips, Scotch-Brite, Smuckers, Tide and Venus.

"There are so many things that drew us to soccer — it’s multicultural, watched and played by families and is growing immensely in popularity,” Rick Gomez, svp-marketing for Target, said in a statement. "We’ve partnered with several incredible organizations and vendors to invite soccer fans everywhere to engage with the Target brand in new ways."

Target said it sold one million soccer balls last year and that sales of soccer-related merchandise rose 15%, its "fastest growing sub-category in the sporting goods business."

Although trailing other major sports in the U.S., the value of MLS and its clubs is expected to continue grow.

"There is extraordinary demand for expansion teams even though the league’s expansion fee is now $150 million, up a whopping 50% from the $100 million that New York City FC paid to join the league just a few years ago," according to Forbes.

Most Valuable MLS Franchises
1. Los Angeles Galaxy $315M value $63M revenue
2. Seattle Sounders $295M value $53M revenue
3. Toronto FC $280M value $46M revenue
4. New York City FC $275M value $3M4 revenue
5. Orlando City SC $272M value $33M revenue
SOURCE: FORBES

MLS, adidas Sign $700M Deal To Extend Partnership Through 2024

Target Buys Into Major Alliance With MLS

Back to Home Page