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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Aug012018

Van Heusen Enters UFC’s Octagon Dressed For Success As Official Partner

By Barry Janoff

July 31, 2018: Although some people might see Van Halen as a better fit, UFC and PVH Corp. have other plans.

The MMA circuit has signed a deal naming PVH division Van Heusen as UFC’s first “official men’s dress furnishings provider,” with the alliance so significant that PVH called it the “most robust 360-degree marketing effort to-date for the Van Heusen brand.”

Financial terms of the pact, which officially launches this week leading to UFC 227 on Aug. 4 in Staples Center, Los Angeles, were not released.

Multi-platform marketing — supporting the Van Heusen Flex Collection — will get major play on TV via an anchor commercial, “Office MMA,” starring UFC bantamweight champion TJ Dillashaw and UFC welterweight contender Stephen Thompson.

"Tapping into the burgeoning popularity of MMA, as well as two of its premier athletes in TJ Dillashaw and Stephen Thompson, was hugely important to us as we look to reach the next generation of Van Heusen men,” Ken Duane, PVH’s CEO-Heritage Brands, said a statement.

In the TV spot, the two men are seen in an office setting wearing clothing from the Van Heusen Flex Collection. The scene quickly escalates from sedate to competitive within an Octagon, with both men showing they can perform their most accomplished MMA moves while wearing Flex items.

The Van Heusen Flex collection of men’s shirts and pants “incorporates stretch features to give men a corporate business-like look without sacrificing the range of motion or comfort found in casual clothing,” per the brand.

According to Paul Asencio, UFC svp-global partnerships, “The Van Heusen Flex Collection is perfect business attire for UFC athletes outside of the Octagon because it allows them to wear stylish and flexible business apparel without compromising their comfort, individual style or look.”

The spot will air across national and local cable TV, including NFL Network, Comedy Central, Fox Sports 1 and TruTV; programmatic and Pay-Per-View shows; video on-demand on Hulu, DirecTV Now, Sling TV and Roku.

Digital will hit news and sports Web sites such as Bleacher/Report and ESPN. Display ads will be placed on select retailer sites.

Van Heusen branding will be featured inside UFC Octagon at UFC 227 where Dillashaw is scheduled to fight Cody Garbrandt.

Van Heusen will take over UFC's homepage on Aug. 4 to coincide with the event.

The campaign also features in-store and in-gym signage at various retailers and Life Time athletic resort locations to include UFC’s logo along with images of Dillashaw and Thompson.

In addition, “MMA Office” will air as pre-roll on UFC’s YouTube channel, and Van Heusen creative featuring Dillashaw and Thompson will be incorporated across UFC’s social media channels.

“Van Heusen has a history of firsts, and our partnership with UFC adds to that impressive list,” said Duane.

“Tapping into the burgeoning popularity of MMA, as well as two of its premier athletes in TJ Dillashaw and Stephen Thompson, was hugely important to us."

“We were first-to-market with our innovative Flex Collar and are eager to highlight our Flex collection in an authentic, surprising, and first-of-its-kind way: becoming UFC’s first Official Men’s Dress Furnishings Provider.”

The Van Heusen Flex Collection includes dress shirts, pants, suit separates and sport shirts ($50– $220), available at retailers including Kohl’s, JCPenney, Macy’s as well as VanHeusen.com.

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