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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct142013

Van Heusen's Football Icons Young, Rice Want To See If The Man Fits The Clothes

By Barry Janoff

October 14, 2013: Pro Football Hall of Famers Steve Young and Jerry Rice and Detroit Lions quarterback Matthew Stafford return as spokesmen for Van Heusen in a multi-layered campaign in which the trio will search for one person who will get to spend a week as a Van Heusen intern in the Institute of Style.

The Van Heusen Institute of Style campaign is "designed to help men across America step up their style for the key moments in life when it’s vital to make a lasting first impression," according to parent company PVH Corp.

The search will be anchored at a dedicated Facebook page, where potential candidates can enter by submitting a photo that "illustrates their personal style, along with a written elevator pitch that explains why they would be the best candidate for the internship." (Full details here.)

Semifinalists to be selected in early January will be asked to create a one minute video in which they responding to interview questions posed by Young. The grand prize winner is scheduled to be revealed during the first week of February, which would coincide with Super Bowl XLVIII on Feb. 2, 2014.

In this newest season of our Institute of Style campaign, we are focusing on the young professional setting out on his career path, teaching him that dressing well is essential in today’s workplace,” Mike Kelly, evp-marketing for PVH, said in a statement.

The search for a Van Heusen Institute of Style will be supported by TV; print including GQ, ESPN the Magazine and Men’s Health; POP with Stafford; Internet including GQ.com, CBSSports.com and CareerBuilder.com; and such social media destinations as Twitter, Facebook, YouTube and Instagram.

Young ('The Classic'), Rice ('Slim & Stylish')  and Stafford ('Big Game') will appear in a series of videos on Van Heusen's home page, in which they offer personal style tips.

According to Kelly, “This campaign will provide one young man with a once-in-a-lifetime opportunity to intern with all-time football great and successful businessman Steve Young, while educating and inspiring many more men to step up their style.”

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