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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May222018

LVCVA ’Only Vegas Moments’ Campaign Empowers People With ‘Adult Freedom’

By Barry Janoff

May 22, 2018: Las Vegas is still recovering from the tragic events of October 2017 when a mass shooting left 58 people dead and more than 850 wounded,

But Vegas has the NHL’s Golden Knights going to the Stanley Cup Finals and the WNBA’s No. 1 overall pick in A’Ja Wilson with the Aces in their first season after relocating from San Antonio.

And now a multi-platform campaign, “Only Vegas Moments,” from the Las Vegas Convention and Visitors Authority.

The effort takes the iconic “What Happens In Vegas Stays In Vegas” to another level, described as “Adult Freedom,” showing how the city helps to empower people in a variety of situations to take charge and/or change their lives.

Four anchor TV spots come with different tag lines: “Destiny happens here,” “Rejuvenation happens here,” “Rekindled happens here” and “Reinvention happens here.”

Media buy includes ABC, CBS, NBC and Fox and cable.

Key elements also include digital and social media.

Lead agency is R&R Partners, Las Vegas.

The spot likely to draw the most attention, "Now & Then,” focuses on two young women who meet and marry in Vegas, with one of the women worried about how her parents might react — “My parents would never forgive me. They don’t see the world the way we do” — until they show up at her surprise wedding.

“Las Vegas’ release of ‘Only Vegas Moments’ is a cutting edge approach to create culturally relevant global tourism,” John Tanzella, president and CEO for the International Gay & Lesbian Travel Assn, Ft. Lauderdale, said in a statement.

"'Now & Then' is a perfect example of the inclusive environment that awaits all travelers in the destination.”

The storylines in the other three main TV spots include “Party of One,” about a woman whose change in travel plans gives her time in Las Vegas with the rare opportunity to do something without her husband and kids; “The Meetup,” about a businessman who decides to make his trip more interesting by transforming himself into a mysterious smooth operator; and “The Anniversary,” about a couple whose marriage is facing problems but decide on their anniversary to “embrace the freedom of Vegas in hopes of remembering why they fell in love in the first place.”

Full-length spots each run three minutes-plus but will be aired in 15-, 30- and 60-second components.

“The introduction of ‘Only Vegas Moments’ celebrates the long-standing promise of adult freedom in Las Vegas by embracing contemporary storylines that are relatable to a wide range of potential visitors,” Cathy Tull, CMO for LVCVA, said in a statement.

“Through authentic and empowering experiences, the new stories highlight Las Vegas as a destination where being whomever you want is not just allowed, but encouraged.”

Vegas Looks Toward Sports For Sanity After Tragedy

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