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Former Jordan Brand Exec Now Finding Magic In Orlando

September 27, 2009: Michael Jordan was known to perform super feats when he played in the NBA, and Orlando Magic center Dwight Howard's nickname is "Superman." Roman  Vega can now say he has had a front row seat for both.

Vega, one of the most influential executives in the sneaker wars over the past eight years, has joined the Magic as vp-brand management, adding another solid voice to the team that went to the NBA Finals last season.

Most recently Vega was global brand leader for Nike, but was a victim of the economy when his division was eliminated this past spring as part of Nike's companywide reorganization that saw nearly 2,000 positions affected. Prior to that, Vega was senior advertising manager for Nike's lucrative Jordan Brand (2001-04) and then brand manager  for the Jordan Brand (2004-08), where he was responsible for "integrating all functions within the marketing mix to develop consistent messaging in the marketplace and help grow the brand," which accounts for more than $1 billion annually.

Vega's resume also includes more than three years as advertising manager for Coca-Cola and three years as an account executive for advertising agency DDB.

Orlando Magic marketing partners include adidas, T-Mobile, Papa John's, Walgreen's, Aleve and Amway, which also has naming rights at the Magic's home arena, Amway Center.

Although he is now non-partisan when it comes to which basketball shoes NBA players wear, at Orlando, All-Star center Dwight Howard wears adidas, but eight-time All-Star Vince Carter, who was acquired from the New Jersey Nets in June, wears Nike. Vega also will be in an adversarial role with his former "boss" Michael Jordan when Orlando faces the Charlotte Bobcats, where the Jordan Brand namesake is managing member of basketball operations.

Although Vega has minimal direct contact with Jordan, he said, "I still talk to my Jordan [Brand] people." Back to Home Page