By Barry Janoff
August 8, 2014: What would it be like to have Drew Brees, J.J. Watt and Larry Fitzgerald at your beck and call, helping to motivate you to get through the day?
Many NFL fans would say, "Bring it on!"
But Paul, a fictional Everyfan, finds out otherwise in a new spot from Verizon to support its official alliance with the NFL and the "More Everything Plan" via NFL Mobile from Verizon.
Verizon's expanded NFL offerings kick in this season via a four-year deal signed in 2013, valued at $1 billion by industry analysts, which follows on the heels of a four-year, $720 million agreement signed in 2010.
The More Everything Plan adds to the previous Sunday, Monday and Thursday night live streaming games access to CBS and Fox Sunday afternoon games within the home markets of respective customers, as well as all playoff games and Super Bowl XLIX in February.
Verizon Communications, which said it dropped a $5 monthly fee to stream NFL games for subscribers on its shared-data plans, is also offering game-day action with NFL.com video on demand; NFL and team news, real-time updates and "tune-in alerts"; and access to NFL.com’s Fantasy Football.
In addition, NFL RedZone, which is not included with the basic More Everything Plan, can be purchased for $1.99 per month, according to Verizon.
Verizon Communications is also a launch partner for NFL Now, the league's just released personalized video app offering highlights, clips from NFL Network and,per the NFL, "4,800 minutes of video from each team per week during the year." Other launch partners include Gilette, McDonald's and Nationwide Insurance.
In the support spot, "Good More," Paul finds that, as a voiceover explains, "The good more is always watching your favorite players with NFL on Verizon. Thursday night, Sunday night, Monday night games. And this year local Sunday games."
But as Paul goes through his daily routine, he finds out that, "The not so good more would be [your favorite players] always watching you."
That includes Brees appearing during Paul's night out as tries to put his arm around his girlfriend in a darkened movie theater. "Go for it, Paul!" yells Brees as he pops up from the row behind them.
In hs bathroom, as Paul is about to brush his teeth, Fitzgerald appears and chides, "Get open!"
And coming out of an organic coffee shop, Paul is greeted by a not-so-friendly Watt. "Come on, Paul, hustle!" Watt yells in his best drill sergeant voice. "What is that, chamomile tea? You wanna take nap!?"
The voiceover then offers, "Get the 'good more' with NFL Mobile, free with the More Everything Plan exclusively from Verizon." (See the full spot here.)
The telecommunication company's other major sports alliances include the Verizon IndyCar Series, marketing partner in MetLife Stadium (New York Giants/Jets) and the Verizon Center in Washington DC, home to the NBA's Wizards, WNBA's Mystics, NHL Capitals and the Georgetown Hoyas men's basketball team.
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