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Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

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EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Main
Thursday
Dec072017

Visa Bringing Touch, Sound, Animation, Interactive Buying To Games, Marketing

By Barry Janoff

December 7, 2017: Visa wants fans, viewers, consumers and athletes to use all of their senses during the 2018 Winter Games.

Visa has unveiled two platforms to support its position as the official payment technology partner of the Olympic and Paralympic Games, both to be implemented for the Games in South Korea.

Visa said it would make it possible for people to dress like Team USA athletes while watching the Games at home by using Visa Checkout at a new Web site, where they can buy gear from the Team USA Shop.

NBCUniversal, the exclusive U.S. English-language broadcast partner for the Games, said it would for the first time during Winter Games coverage integrate the platform into on-air prompts and digital channels, “directing fans to a new shopping experience that features similar products to what they are seeing on athletes.”

The featured Team USA Gear presented by Visa from the Team USA Shop, powered by Fanatics, will include sweatshirts, beanies, mittens, T-shirts and hats, with purchases supporting Team USA athletes.

Visa said that the platform is now live with apparel available for purchase, but that the Opening Ceremony would mark the first time the shopping platform updates in real-time, an element that would continue throughout the Games.

Team Visa athletes, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy and Hilary Knight, will be featured on the platform when they are competing or appearing.

“We are committed to making the at-home viewing experience as engaging for fans as possible,”Dan Lovinger, evp-ad sales and sales marketing for NBC Sports Group, said in a statement. “Incorporating a retail component into our broadcast is just another way fans can bring the Games into their home and support their favorite athletes.”

Visa has also unveiled what it called a “suite of sensory branding cues that will support the Visa brand in an expanded universe of connected, payment-enabled devices.”

According to Visa, these new sound, animation and haptic (vibration) cues will help “signify completed transactions in digital and physical retail environments when you pay with Visa.”

The sound of Visa will debut in Visa’s global ad campaign ahead of the Winter Games.

“For 60 years, the Visa brand has been a global symbol of innovation, speed, trust and security,” Lynne Biggar, chief marketing and communications officer for Visa, said in a statement. “As payments become increasingly embedded in commerce, the notion of ‘Everywhere You Want To Be’ takes on even greater meaning for our brand.

“As new payment experiences continue to take shape in the world, this suite of sensory branding elements will give consumers the assurances we know they want every time they use Visa.”

Visa previously unveiled three wearables devices capable of completing payments, including NFC-enabled payment gloves, commemorative Olympic pins and stickers that allow fans and athletes to complete seamless and secure transactions with a simple tap at any contactless-enabled terminal.

Visa said that sensory branding would be available as a software development kit (SDK) on the Visa Developer Platform and through the Visa Ready program for deeper integration requirements in 2018.

Visa said it is also developing pilot programs with a national merchant and POS hardware vendors for 2018.

Visa Hits The Olympics With Glove, Pin Payment Options

Visa Builds Global Team For Winter Games

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