Top
NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Dec072017

Visa Bringing Touch, Sound, Animation, Interactive Buying To Games, Marketing

By Barry Janoff

December 7, 2017: Visa wants fans, viewers, consumers and athletes to use all of their senses during the 2018 Winter Games.

Visa has unveiled two platforms to support its position as the official payment technology partner of the Olympic and Paralympic Games, both to be implemented for the Games in South Korea.

Visa said it would make it possible for people to dress like Team USA athletes while watching the Games at home by using Visa Checkout at a new Web site, where they can buy gear from the Team USA Shop.

NBCUniversal, the exclusive U.S. English-language broadcast partner for the Games, said it would for the first time during Winter Games coverage integrate the platform into on-air prompts and digital channels, “directing fans to a new shopping experience that features similar products to what they are seeing on athletes.”

The featured Team USA Gear presented by Visa from the Team USA Shop, powered by Fanatics, will include sweatshirts, beanies, mittens, T-shirts and hats, with purchases supporting Team USA athletes.

Visa said that the platform is now live with apparel available for purchase, but that the Opening Ceremony would mark the first time the shopping platform updates in real-time, an element that would continue throughout the Games.

Team Visa athletes, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy and Hilary Knight, will be featured on the platform when they are competing or appearing.

“We are committed to making the at-home viewing experience as engaging for fans as possible,”Dan Lovinger, evp-ad sales and sales marketing for NBC Sports Group, said in a statement. “Incorporating a retail component into our broadcast is just another way fans can bring the Games into their home and support their favorite athletes.”

Visa has also unveiled what it called a “suite of sensory branding cues that will support the Visa brand in an expanded universe of connected, payment-enabled devices.”

According to Visa, these new sound, animation and haptic (vibration) cues will help “signify completed transactions in digital and physical retail environments when you pay with Visa.”

The sound of Visa will debut in Visa’s global ad campaign ahead of the Winter Games.

“For 60 years, the Visa brand has been a global symbol of innovation, speed, trust and security,” Lynne Biggar, chief marketing and communications officer for Visa, said in a statement. “As payments become increasingly embedded in commerce, the notion of ‘Everywhere You Want To Be’ takes on even greater meaning for our brand.

“As new payment experiences continue to take shape in the world, this suite of sensory branding elements will give consumers the assurances we know they want every time they use Visa.”

Visa previously unveiled three wearables devices capable of completing payments, including NFC-enabled payment gloves, commemorative Olympic pins and stickers that allow fans and athletes to complete seamless and secure transactions with a simple tap at any contactless-enabled terminal.

Visa said that sensory branding would be available as a software development kit (SDK) on the Visa Developer Platform and through the Visa Ready program for deeper integration requirements in 2018.

Visa said it is also developing pilot programs with a national merchant and POS hardware vendors for 2018.

Visa Hits The Olympics With Glove, Pin Payment Options

Visa Builds Global Team For Winter Games

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