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• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
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Men's Hoops Are 'Toxic'
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Dec072017

Visa Bringing Touch, Sound, Animation, Interactive Buying To Games, Marketing

By Barry Janoff

December 7, 2017: Visa wants fans, viewers, consumers and athletes to use all of their senses during the 2018 Winter Games.

Visa has unveiled two platforms to support its position as the official payment technology partner of the Olympic and Paralympic Games, both to be implemented for the Games in South Korea.

Visa said it would make it possible for people to dress like Team USA athletes while watching the Games at home by using Visa Checkout at a new Web site, where they can buy gear from the Team USA Shop.

NBCUniversal, the exclusive U.S. English-language broadcast partner for the Games, said it would for the first time during Winter Games coverage integrate the platform into on-air prompts and digital channels, “directing fans to a new shopping experience that features similar products to what they are seeing on athletes.”

The featured Team USA Gear presented by Visa from the Team USA Shop, powered by Fanatics, will include sweatshirts, beanies, mittens, T-shirts and hats, with purchases supporting Team USA athletes.

Visa said that the platform is now live with apparel available for purchase, but that the Opening Ceremony would mark the first time the shopping platform updates in real-time, an element that would continue throughout the Games.

Team Visa athletes, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy and Hilary Knight, will be featured on the platform when they are competing or appearing.

“We are committed to making the at-home viewing experience as engaging for fans as possible,”Dan Lovinger, evp-ad sales and sales marketing for NBC Sports Group, said in a statement. “Incorporating a retail component into our broadcast is just another way fans can bring the Games into their home and support their favorite athletes.”

Visa has also unveiled what it called a “suite of sensory branding cues that will support the Visa brand in an expanded universe of connected, payment-enabled devices.”

According to Visa, these new sound, animation and haptic (vibration) cues will help “signify completed transactions in digital and physical retail environments when you pay with Visa.”

The sound of Visa will debut in Visa’s global ad campaign ahead of the Winter Games.

“For 60 years, the Visa brand has been a global symbol of innovation, speed, trust and security,” Lynne Biggar, chief marketing and communications officer for Visa, said in a statement. “As payments become increasingly embedded in commerce, the notion of ‘Everywhere You Want To Be’ takes on even greater meaning for our brand.

“As new payment experiences continue to take shape in the world, this suite of sensory branding elements will give consumers the assurances we know they want every time they use Visa.”

Visa previously unveiled three wearables devices capable of completing payments, including NFC-enabled payment gloves, commemorative Olympic pins and stickers that allow fans and athletes to complete seamless and secure transactions with a simple tap at any contactless-enabled terminal.

Visa said that sensory branding would be available as a software development kit (SDK) on the Visa Developer Platform and through the Visa Ready program for deeper integration requirements in 2018.

Visa said it is also developing pilot programs with a national merchant and POS hardware vendors for 2018.

Visa Hits The Olympics With Glove, Pin Payment Options

Visa Builds Global Team For Winter Games

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