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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec072017

Visa Bringing Touch, Sound, Animation, Interactive Buying To Games, Marketing

By Barry Janoff

December 7, 2017: Visa wants fans, viewers, consumers and athletes to use all of their senses during the 2018 Winter Games.

Visa has unveiled two platforms to support its position as the official payment technology partner of the Olympic and Paralympic Games, both to be implemented for the Games in South Korea.

Visa said it would make it possible for people to dress like Team USA athletes while watching the Games at home by using Visa Checkout at a new Web site, where they can buy gear from the Team USA Shop.

NBCUniversal, the exclusive U.S. English-language broadcast partner for the Games, said it would for the first time during Winter Games coverage integrate the platform into on-air prompts and digital channels, “directing fans to a new shopping experience that features similar products to what they are seeing on athletes.”

The featured Team USA Gear presented by Visa from the Team USA Shop, powered by Fanatics, will include sweatshirts, beanies, mittens, T-shirts and hats, with purchases supporting Team USA athletes.

Visa said that the platform is now live with apparel available for purchase, but that the Opening Ceremony would mark the first time the shopping platform updates in real-time, an element that would continue throughout the Games.

Team Visa athletes, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy and Hilary Knight, will be featured on the platform when they are competing or appearing.

“We are committed to making the at-home viewing experience as engaging for fans as possible,”Dan Lovinger, evp-ad sales and sales marketing for NBC Sports Group, said in a statement. “Incorporating a retail component into our broadcast is just another way fans can bring the Games into their home and support their favorite athletes.”

Visa has also unveiled what it called a “suite of sensory branding cues that will support the Visa brand in an expanded universe of connected, payment-enabled devices.”

According to Visa, these new sound, animation and haptic (vibration) cues will help “signify completed transactions in digital and physical retail environments when you pay with Visa.”

The sound of Visa will debut in Visa’s global ad campaign ahead of the Winter Games.

“For 60 years, the Visa brand has been a global symbol of innovation, speed, trust and security,” Lynne Biggar, chief marketing and communications officer for Visa, said in a statement. “As payments become increasingly embedded in commerce, the notion of ‘Everywhere You Want To Be’ takes on even greater meaning for our brand.

“As new payment experiences continue to take shape in the world, this suite of sensory branding elements will give consumers the assurances we know they want every time they use Visa.”

Visa previously unveiled three wearables devices capable of completing payments, including NFC-enabled payment gloves, commemorative Olympic pins and stickers that allow fans and athletes to complete seamless and secure transactions with a simple tap at any contactless-enabled terminal.

Visa said that sensory branding would be available as a software development kit (SDK) on the Visa Developer Platform and through the Visa Ready program for deeper integration requirements in 2018.

Visa said it is also developing pilot programs with a national merchant and POS hardware vendors for 2018.

Visa Hits The Olympics With Glove, Pin Payment Options

Visa Builds Global Team For Winter Games

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