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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan152014

Visa Extends, Expands Official Worldwide Alliance With FIFA Through 2022

Special to NYSportsJournalism.com

January 15, 2014: Visa, which has been an official partner with FIFA since 2007 and a global partner since 2010, has extended and expanded its alliance with the world's governing soccer body through 2022.

The new deal adds on to the current alliance between Visa and FIFA, which was due to end following the World Cup this June-July in Brazil.

Financial terms of the pact were not disclosed.

Visa is the fifth of FIFA’s global marketing partners to extend their deals to include both the 2018 and 2022 FIFA World Cups. The others are adidas (which has a pact with FIFA that runs through 2030), Coca-Cola, Hyundai-Kia and Anheuser-Busch InBev.

As a top-level FIFA partner, Visa now has global marketing rights and product category exclusivity for the men's 2014 World Cup, 2018 FIFA World Cup in Russia and 2022 FIFA World Cup Qatar; the 2015 women's World Cup in Canada, the 2019 World Cup (to be determined); and more than 40 other FIFA events scheduled throughout the time period, including the FIFA U-20 World Cup.

According to Visa, the alliance with FIFA enables them to "expand its impact with financial institutions, clients, account holders and fans." Visa said it also works to strengthen FIFA host markets and other communities by "providing more access and education to electronic payments, creating more pathways for people to enter the formal financial system and improving financial literacy."

“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with FIFA."

“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with FIFA,” Ricardo Fort, svp-global sponsorship marketing for Visa, said in a statement. "Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique opportunities to our clients around the world.”

According to FIFA president Sepp Blatter, “We’re delighted to have reached this agreement with our valued partner, Visa. Visa’s huge global network and engaging consumer programs play a significant role in bringing the FIFA World Cup to all corners of the globe, and we’re delighted to have such a strong global brand by our side until at least 2022.”

Adidas Adds To FIFA Alliance Through 2030

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