Special to NYSportsJournalism.com
January 15, 2014: Visa, which has been an official partner with FIFA since 2007 and a global partner since 2010, has extended and expanded its alliance with the world's governing soccer body through 2022.
The new deal adds on to the current alliance between Visa and FIFA, which was due to end following the World Cup this June-July in Brazil.
Financial terms of the pact were not disclosed.
Visa is the fifth of FIFA’s global marketing partners to extend their deals to include both the 2018 and 2022 FIFA World Cups. The others are adidas (which has a pact with FIFA that runs through 2030), Coca-Cola, Hyundai-Kia and Anheuser-Busch InBev.
As a top-level FIFA partner, Visa now has global marketing rights and product category exclusivity for the men's 2014 World Cup, 2018 FIFA World Cup in Russia and 2022 FIFA World Cup Qatar; the 2015 women's World Cup in Canada, the 2019 World Cup (to be determined); and more than 40 other FIFA events scheduled throughout the time period, including the FIFA U-20 World Cup.
According to Visa, the alliance with FIFA enables them to "expand its impact with financial institutions, clients, account holders and fans." Visa said it also works to strengthen FIFA host markets and other communities by "providing more access and education to electronic payments, creating more pathways for people to enter the formal financial system and improving financial literacy."
“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with FIFA."
“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with FIFA,” Ricardo Fort, svp-global sponsorship marketing for Visa, said in a statement. "Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique opportunities to our clients around the world.”
According to FIFA president Sepp Blatter, “We’re delighted to have reached this agreement with our valued partner, Visa. Visa’s huge global network and engaging consumer programs play a significant role in bringing the FIFA World Cup to all corners of the globe, and we’re delighted to have such a strong global brand by our side until at least 2022.”
Adidas Adds To FIFA Alliance Through 2030
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