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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Jul122012

Visa's 'Go World' Campaign Celebrates Michael Phelps In 100th Of A Second

By Barry Janoff

July 12, 2012: Michael Phelps, who will be attempting to win seven gold medals at the 2012 Summer Olympics, gets the gold in a new commercial from Visa that is part of the financial firm and credit card company's "Go World" effort.

Phelps won a record eight golds at the 2008 Games in Beijing, and the 30-second spot focuses on the seventh of the eight, the 100-meter butterfly, which Phelps won by 100th of a second over Milorad Cavic.

Phelps, who also won six gold medals and two bronze at the 2004 Games in Athens, will this time be competing in seven events at the Games, which begin July 27.

According to the company, this is the latest in a series of ads that "underscore and celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

In the commercial, "100th Of A Second," Visa voiceover flagbearer Morgan Freeman explains what happens in more than 100th of a second, the time in which Michael Phelps won his seventh or eight gold medals at the 2008 Summer Olympics in Beijing.

"A 100th of second is faster than the blink of an eye. Faster than a flash of lightening. And it was the difference between Michael Phelps winning eight gold medals instead of seven. A hundredth of a second. Just think of the cheers if lightening strikes twice."

The spot interweaves action from the spotlighted race with images of things that happen in more than 100th of a sedan, including the beating of a hummingbird’s wings and a computer's input reaction.

"This is the latest in a series of ads that celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

The spot ends with the Visa mantra: "Supporting athletes and the Olympic Games for more than 25 years." (See the full spot here.)

The new Phelps commercial will break this weekend. It follows such Visa Go World spots as the umbrella  "The Difference" spot and commercials higgling Visa Team athletes including Lopez Lomong, Nadia Comaneci, Yelena Isinbaeva and David Boudia. Lead agency is TBWA/Chiat/Day Los Angeles.

Visa is supporting with strong social media presence. Visa’s Facebook page is encouraging people to create, share and view cheers (via photos, videos and posts) for 69 Team Visa athletes around the world. People can also post cheers and view additional commercials at Visa’s YouTube Channel and on Twitter.

In addition to Visa, other global partners of the International and U.S. Olympic Committees are Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, P&G, Samsung and Visa.

Visa Is A Go World For London Olympics

Back to London 2012

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    NYSportsJournalism.com - Visa Eyes Phelps In Fast Time - Visa's 'Go World' Campaign Celebrates Michael Phelps In 100th Of A Second

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