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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul122012

Visa's 'Go World' Campaign Celebrates Michael Phelps In 100th Of A Second

By Barry Janoff

July 12, 2012: Michael Phelps, who will be attempting to win seven gold medals at the 2012 Summer Olympics, gets the gold in a new commercial from Visa that is part of the financial firm and credit card company's "Go World" effort.

Phelps won a record eight golds at the 2008 Games in Beijing, and the 30-second spot focuses on the seventh of the eight, the 100-meter butterfly, which Phelps won by 100th of a second over Milorad Cavic.

Phelps, who also won six gold medals and two bronze at the 2004 Games in Athens, will this time be competing in seven events at the Games, which begin July 27.

According to the company, this is the latest in a series of ads that "underscore and celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

In the commercial, "100th Of A Second," Visa voiceover flagbearer Morgan Freeman explains what happens in more than 100th of a second, the time in which Michael Phelps won his seventh or eight gold medals at the 2008 Summer Olympics in Beijing.

"A 100th of second is faster than the blink of an eye. Faster than a flash of lightening. And it was the difference between Michael Phelps winning eight gold medals instead of seven. A hundredth of a second. Just think of the cheers if lightening strikes twice."

The spot interweaves action from the spotlighted race with images of things that happen in more than 100th of a sedan, including the beating of a hummingbird’s wings and a computer's input reaction.

"This is the latest in a series of ads that celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

The spot ends with the Visa mantra: "Supporting athletes and the Olympic Games for more than 25 years." (See the full spot here.)

The new Phelps commercial will break this weekend. It follows such Visa Go World spots as the umbrella  "The Difference" spot and commercials higgling Visa Team athletes including Lopez Lomong, Nadia Comaneci, Yelena Isinbaeva and David Boudia. Lead agency is TBWA/Chiat/Day Los Angeles.

Visa is supporting with strong social media presence. Visa’s Facebook page is encouraging people to create, share and view cheers (via photos, videos and posts) for 69 Team Visa athletes around the world. People can also post cheers and view additional commercials at Visa’s YouTube Channel and on Twitter.

In addition to Visa, other global partners of the International and U.S. Olympic Committees are Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, P&G, Samsung and Visa.

Visa Is A Go World For London Olympics

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