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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul122012

Visa's 'Go World' Campaign Celebrates Michael Phelps In 100th Of A Second

By Barry Janoff

July 12, 2012: Michael Phelps, who will be attempting to win seven gold medals at the 2012 Summer Olympics, gets the gold in a new commercial from Visa that is part of the financial firm and credit card company's "Go World" effort.

Phelps won a record eight golds at the 2008 Games in Beijing, and the 30-second spot focuses on the seventh of the eight, the 100-meter butterfly, which Phelps won by 100th of a second over Milorad Cavic.

Phelps, who also won six gold medals and two bronze at the 2004 Games in Athens, will this time be competing in seven events at the Games, which begin July 27.

According to the company, this is the latest in a series of ads that "underscore and celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

In the commercial, "100th Of A Second," Visa voiceover flagbearer Morgan Freeman explains what happens in more than 100th of a second, the time in which Michael Phelps won his seventh or eight gold medals at the 2008 Summer Olympics in Beijing.

"A 100th of second is faster than the blink of an eye. Faster than a flash of lightening. And it was the difference between Michael Phelps winning eight gold medals instead of seven. A hundredth of a second. Just think of the cheers if lightening strikes twice."

The spot interweaves action from the spotlighted race with images of things that happen in more than 100th of a sedan, including the beating of a hummingbird’s wings and a computer's input reaction.

"This is the latest in a series of ads that celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

The spot ends with the Visa mantra: "Supporting athletes and the Olympic Games for more than 25 years." (See the full spot here.)

The new Phelps commercial will break this weekend. It follows such Visa Go World spots as the umbrella  "The Difference" spot and commercials higgling Visa Team athletes including Lopez Lomong, Nadia Comaneci, Yelena Isinbaeva and David Boudia. Lead agency is TBWA/Chiat/Day Los Angeles.

Visa is supporting with strong social media presence. Visa’s Facebook page is encouraging people to create, share and view cheers (via photos, videos and posts) for 69 Team Visa athletes around the world. People can also post cheers and view additional commercials at Visa’s YouTube Channel and on Twitter.

In addition to Visa, other global partners of the International and U.S. Olympic Committees are Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, P&G, Samsung and Visa.

Visa Is A Go World For London Olympics

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