Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

BodyArmor: 'Be Water' See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
Jul122012

Visa's 'Go World' Campaign Celebrates Michael Phelps In 100th Of A Second

By Barry Janoff

July 12, 2012: Michael Phelps, who will be attempting to win seven gold medals at the 2012 Summer Olympics, gets the gold in a new commercial from Visa that is part of the financial firm and credit card company's "Go World" effort.

Phelps won a record eight golds at the 2008 Games in Beijing, and the 30-second spot focuses on the seventh of the eight, the 100-meter butterfly, which Phelps won by 100th of a second over Milorad Cavic.

Phelps, who also won six gold medals and two bronze at the 2004 Games in Athens, will this time be competing in seven events at the Games, which begin July 27.

According to the company, this is the latest in a series of ads that "underscore and celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

In the commercial, "100th Of A Second," Visa voiceover flagbearer Morgan Freeman explains what happens in more than 100th of a second, the time in which Michael Phelps won his seventh or eight gold medals at the 2008 Summer Olympics in Beijing.

"A 100th of second is faster than the blink of an eye. Faster than a flash of lightening. And it was the difference between Michael Phelps winning eight gold medals instead of seven. A hundredth of a second. Just think of the cheers if lightening strikes twice."

The spot interweaves action from the spotlighted race with images of things that happen in more than 100th of a sedan, including the beating of a hummingbird’s wings and a computer's input reaction.

"This is the latest in a series of ads that celebrate the role that fan’s support and cheering plays in propelling the world’s greatest athletes to victory."

The spot ends with the Visa mantra: "Supporting athletes and the Olympic Games for more than 25 years." (See the full spot here.)

The new Phelps commercial will break this weekend. It follows such Visa Go World spots as the umbrella  "The Difference" spot and commercials higgling Visa Team athletes including Lopez Lomong, Nadia Comaneci, Yelena Isinbaeva and David Boudia. Lead agency is TBWA/Chiat/Day Los Angeles.

Visa is supporting with strong social media presence. Visa’s Facebook page is encouraging people to create, share and view cheers (via photos, videos and posts) for 69 Team Visa athletes around the world. People can also post cheers and view additional commercials at Visa’s YouTube Channel and on Twitter.

In addition to Visa, other global partners of the International and U.S. Olympic Committees are Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, P&G, Samsung and Visa.

Visa Is A Go World For London Olympics

Back to London 2012

Back to Home Page