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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Summer Olympics (1)

Wednesday
Aug082012

For Visa, Gold Rush At London Games Extends Beyond Phelps, Olympic Medals

By Barry Janoff

August 8, 2012: There is a lot of gold to be found in London during the 2012 Summer Games, and not all of it is around the neck of Michael Phelps.

International travelers spent $716.7 million  above and beyond the normal rate on their Visa accounts while in the United Kingdom from July 30 – Aug. 5, according to Visa Inc., which is one of the top tier partners of the International Olympic Committee and the exclusive credit card of the London Games.

That raised the total spend on Visa accounts in the U.K. to more than $1.4 billion, according to the financial and credit card firm.

The $716.7 million was up from the nearly $700 million add-on by Visa card holders from July 23-29, just prior to the start of and then during the first two days of the Games. The Olympic Games began July 27 and will run through Aug. 12. Visa is expected to release an updated financial overview once the Games conclude.

Visa has been helping its own cause with a "Go World" global marketing campaign that the company called the largest Olympic-themed push in the 25 years it has been partnering with the Games. Ads have featured several athletes sponsored by Visa, including several with Phelps as well such athletes as Lopez Lomong, Allyson Felix, Misty May-Treanor and Kerri Walsh.

The biggest Visa spenders come from the U.S. with a $91 million total. The top two categories in which credit cards were used during that time period were "services" at  $139.1 million (on items such as spas and shoe and jewelry repair) followed by "entertainment” at $106.6 million (including theater tickets and other attractions).

"Tourism is a vital component of economic growth for any nation, and it is exciting that Visa payment technology is making it possible for countries and regions around the world to have a bigger impact on the global economy," Kevin Burke, CMO for Core Products at Visa Inc., said in a statement.

The Top Ten contributing countries accounted for 57% of the total amount spent on Visa accounts in the U.K. during this time period. Behind the U.S. are Japan ($47.4 million), France ($44.5 million), Italy $42.1 million, Australia ($35.3 million), Republic of Ireland ($34.3 million), Spain $33.5 million), Germany ($33.3 million), Canada $25.3 million) and Sweden ($23.9 million).

Although not in the Top Ten, Visa account holders from Russia increased travel spend on their Visa accounts by more than 30%.

The Top Five categories behind "services" and "entertainment"  are "airlines” ($82.4 million), "clothing” ($67.9 million) and "other retail” ($66.3 million, which includes bike shops, bookstores, antique stores and drug stores).

“The Olympics are a showcase for athletics and innovation, and the same goes for tourism . . . Tourism is a vital component of economic growth for any nation."

Visa said it had more than 3,000 locations in and around Olympic venues that accept prepaid, "contactless" payments, mobile technologies and other payment options.

“The Olympics are a showcase for athletics and innovation, and the same goes for tourism,” said Burke. “It is easier than ever for international travelers safely to pay for goods and services with payment cards, 'contactless' smart cards or mobile technology. Visa’s spend data shows that more countries are able to take advantage of these payment innovations."

Visa Is A 'Go World' For London Olympics

Visa Congratulates Phelps In 100th Of A Second

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