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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb012010

En Route To Vancouver, Visa's Olympic Campaign Makes A Stop In New York

February 1, 2010: With the opening ceremonies of the 2010 Winter Games less than two weeks off, Visa is ramping up activation behind its "Go World" campaign to support its position as a worldwide sponsor of the Olympics.

Visa this week will have a major presence New York and increased marketing efforts in San Francisco and Vancouver, as well as a bevy of spots breaking on YouTube before they air during the Games on NBC and its other Olympic networks. The Winter Olympics will be in Vancouver Feb. 12-28.

Anchoring Visa's presence in New York will be a month-long initiative in Grand Central Station that will feature more than 100 media elements, led by  an 8'-by-14' screen that will air two spots from the Go World campaign in 3D — “Anthem” and “Trip for Life.”  Other new spots will be shown in 2D. Special 3D glasses will be handed out this week. Other elements include column wraps, posters, wallscapes, beam panels, soffits and stair risers with Go World creative. Marketing also supports the "Visa Olympic Winter Games Trip for Life Sweepstakes," which is offering as a top prize a trip for two to every Winter Olympics beginning with Sochi in 2014 for the life of the grand prize winner. (Details here.)

Visa estimates that three million people will have access to the Grand Central Station effort during the 28-day campaign period. Among the 18 Team Visa athletes and Olympic legends being featured will be Lindsey Jacobellis, Seth Wescott, Johnny Spillane and Dan Jansen.

New elements of Go World in San Francisco are led by an out-of-home campaign with elements on 125 transit shelters and 25 newsstands. In Vancouver, Visa recently launched creative on buses, five Sky Trains and Sky Train platforms, transit shelters and at Vancouver International Airport. A Facebook element also supports the overall campaign.

The six spots launching on YouTube are “Team Visa,”  “Lindsey Jacobellis,”  “Julia Mancuso,” “Alexi Salamone,” “Bobsled”  featuring the 1988 Jamaican bobsled team and "Zhangs”  featuring Chinese figure skating pair Zhang Dan and Zhang Hao.

Visa has been an Olympic partner since 1986 and recently renewed its global alliance with the International Olympic Committee through 2020. Lead agency on Go World is TBWA\Chiat\Day, Playa del Rey, Calif.

"Bringing our Go World campaign to life in Grand Central Terminal and through social media channels are important extensions and enhancements to our overall Olympic Games marketing campaign, at a time when interest for the Games is at its highest," Antonio Lucio, CMO for Visa, said in a statement. "With the help of innovative 3D technology and popular social media sites, we're able to strengthen our connection to the Olympic Games and drive transactions during the Games with a breakthrough promotional offer – a trip to the Olympic Winter Games for life.”

Visa Recharges Deal With International Olympic Committee Through 2020

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