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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Monday
May072012

Visa 'Go World' 2012 London Called Biggest In Company's Olympic Marketing History

Special to NYSportsJournalism

May 7, 2012: Visa said it is ready to unleash the largest campaign in its 25-year history as a sponsor of the Olympic Games, a "Go World" umbrella campaign that will utilize TV, print and Internet, anchored by a heavy dose of social media destinations.

In addition, for the first time, Visa is incorporating an element that solicits and encourages consumer/fan participation and the opportunity to be part of a Visa Olympics commercial.

Visa has been an Olympics marketing partner since 1986 and, under its current deal, will be the exclusive payment services sponsor and the only card accepted at Games venues throughout 2020.

“Historic and memorable moments in Olympic Games history are driven by cheers," Antonio Lucio, global chief marketing, strategy and corporate development officer for Visa Inc., said in a statement. "Our global campaign puts fans at the center of the experience and aims to unite the world in a global cheer movement to inspire athlete performances and spread the Olympic spirit.”

Visa said that the first in a series of Go World commercials, “The Difference,” would break tonight in the U.S. during The Voice on NBC, which will televise the Summer Games from July 27-Aug. 12. The spot "celebrates some of the closest and most dramatic finishes in Olympic Games history, including Michael Phelps’ win by one hundredth of a second in the 100-meter butterfly at the Beijing 2008 Olympic Games, and reminds viewers that cheering together can help propel athletes to greatness," according to Visa. (See the full spot here.)

The campaign will be extended via Facebook and YouTube, where visitors can see commercials and training videos of such global Team Visa athletes as Michael Phelps (U.S., swimming), Yelena Isinbaeva (Russia, pole vault), and Li Na (China, tennis) "that provide behind-the-scenes stories into the journey of Olympic and Paralympic hopefuls."

In addition to its own Web site, Visa has partnered with other sites to supper the Go World push, including NBCOlympics.com, Yahoo! and Sports Illustrated.

People worldwide are also being encouraged to support athletes by creating and submitting a "cheer"  via a post, photo or video on Visa’s Facebook page or YouTube channel.

Visa said it would "reward fans in the United States for participating in the campaign by offering U.S. consumers the chance to have their cheers featured in special-edition Visa commercials celebrating the achievements of Team Visa athletes," which will air on TV and online during the London 2012 Olympic Games.

Every eligible video and photo cheer submitted in the U.S. between May 7 through June 15 will be entered and Visa will select the most creative, inspiring and supportive cheers to feature in new ads. (Full details here.)

Visa is sponsoring 60 global Olympic athlete or hopefuls, including 12 U.S. Olympic and Paralympic hopefuls via Team Visa: Phelps, Bryan Clay (track and field/decathlon), Allyson Felix (track and field, sprint), Katie Hoff (swimming), Nastia Liukin (gymnastics), Lopez Lomong (athletics), Jessica Long (Paralympic swimming), Alana Nichols (wheelchair basketball), Alicia Sacramone (gymnastics), David Boudia (diving), Misty May-Treanor (beach volleyball) and Kerri Walsh (beach volleyball).

“Fans are drawn to the Olympics by the awe-inspiring feats of the world’s greatest athletes and those athletes are inspired by the cheers they receive from fans.”

“Fans are drawn to the Olympic Games by the awe-inspiring feats of the world’s greatest athletes and, in turn, those athletes are inspired by the cheers and support they receive from fans,” said Lucio.

In addition to Visa, worldwide partners of the International Olympic Committee include Acer, Atos, Coca-COla, GE, McDonald's, Omega, Panasonic, Procter & Gamble and Samsung.

Back to London 2012

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    NYSportsJournalism.com - Visa Is A Go World For London - Visa 'Go World' 2012 London Called Biggest In Company's Olympic Marketing History
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    NYSportsJournalism.com - Visa Is A Go World For London - Visa 'Go World' 2012 London Called Biggest In Company's Olympic Marketing History
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    NYSportsJournalism.com - Visa Is A Go World For London - Visa 'Go World' 2012 London Called Biggest In Company's Olympic Marketing History

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