Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in London 2012 (1)

Monday
May072012

Visa 'Go World' 2012 London Called Biggest In Company's Olympic Marketing History

Special to NYSportsJournalism

May 7, 2012: Visa said it is ready to unleash the largest campaign in its 25-year history as a sponsor of the Olympic Games, a "Go World" umbrella campaign that will utilize TV, print and Internet, anchored by a heavy dose of social media destinations.

In addition, for the first time, Visa is incorporating an element that solicits and encourages consumer/fan participation and the opportunity to be part of a Visa Olympics commercial.

Visa has been an Olympics marketing partner since 1986 and, under its current deal, will be the exclusive payment services sponsor and the only card accepted at Games venues throughout 2020.

“Historic and memorable moments in Olympic Games history are driven by cheers," Antonio Lucio, global chief marketing, strategy and corporate development officer for Visa Inc., said in a statement. "Our global campaign puts fans at the center of the experience and aims to unite the world in a global cheer movement to inspire athlete performances and spread the Olympic spirit.”

Visa said that the first in a series of Go World commercials, “The Difference,” would break tonight in the U.S. during The Voice on NBC, which will televise the Summer Games from July 27-Aug. 12. The spot "celebrates some of the closest and most dramatic finishes in Olympic Games history, including Michael Phelps’ win by one hundredth of a second in the 100-meter butterfly at the Beijing 2008 Olympic Games, and reminds viewers that cheering together can help propel athletes to greatness," according to Visa. (See the full spot here.)

The campaign will be extended via Facebook and YouTube, where visitors can see commercials and training videos of such global Team Visa athletes as Michael Phelps (U.S., swimming), Yelena Isinbaeva (Russia, pole vault), and Li Na (China, tennis) "that provide behind-the-scenes stories into the journey of Olympic and Paralympic hopefuls."

In addition to its own Web site, Visa has partnered with other sites to supper the Go World push, including NBCOlympics.com, Yahoo! and Sports Illustrated.

People worldwide are also being encouraged to support athletes by creating and submitting a "cheer"  via a post, photo or video on Visa’s Facebook page or YouTube channel.

Visa said it would "reward fans in the United States for participating in the campaign by offering U.S. consumers the chance to have their cheers featured in special-edition Visa commercials celebrating the achievements of Team Visa athletes," which will air on TV and online during the London 2012 Olympic Games.

Every eligible video and photo cheer submitted in the U.S. between May 7 through June 15 will be entered and Visa will select the most creative, inspiring and supportive cheers to feature in new ads. (Full details here.)

Visa is sponsoring 60 global Olympic athlete or hopefuls, including 12 U.S. Olympic and Paralympic hopefuls via Team Visa: Phelps, Bryan Clay (track and field/decathlon), Allyson Felix (track and field, sprint), Katie Hoff (swimming), Nastia Liukin (gymnastics), Lopez Lomong (athletics), Jessica Long (Paralympic swimming), Alana Nichols (wheelchair basketball), Alicia Sacramone (gymnastics), David Boudia (diving), Misty May-Treanor (beach volleyball) and Kerri Walsh (beach volleyball).

“Fans are drawn to the Olympics by the awe-inspiring feats of the world’s greatest athletes and those athletes are inspired by the cheers they receive from fans.”

“Fans are drawn to the Olympic Games by the awe-inspiring feats of the world’s greatest athletes and, in turn, those athletes are inspired by the cheers and support they receive from fans,” said Lucio.

In addition to Visa, worldwide partners of the International Olympic Committee include Acer, Atos, Coca-COla, GE, McDonald's, Omega, Panasonic, Procter & Gamble and Samsung.

Back to London 2012

Back to Home Page