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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Summer Olympics (1)

Monday
May072012

Visa 'Go World' 2012 London Called Biggest In Company's Olympic Marketing History

Special to NYSportsJournalism

May 7, 2012: Visa said it is ready to unleash the largest campaign in its 25-year history as a sponsor of the Olympic Games, a "Go World" umbrella campaign that will utilize TV, print and Internet, anchored by a heavy dose of social media destinations.

In addition, for the first time, Visa is incorporating an element that solicits and encourages consumer/fan participation and the opportunity to be part of a Visa Olympics commercial.

Visa has been an Olympics marketing partner since 1986 and, under its current deal, will be the exclusive payment services sponsor and the only card accepted at Games venues throughout 2020.

“Historic and memorable moments in Olympic Games history are driven by cheers," Antonio Lucio, global chief marketing, strategy and corporate development officer for Visa Inc., said in a statement. "Our global campaign puts fans at the center of the experience and aims to unite the world in a global cheer movement to inspire athlete performances and spread the Olympic spirit.”

Visa said that the first in a series of Go World commercials, “The Difference,” would break tonight in the U.S. during The Voice on NBC, which will televise the Summer Games from July 27-Aug. 12. The spot "celebrates some of the closest and most dramatic finishes in Olympic Games history, including Michael Phelps’ win by one hundredth of a second in the 100-meter butterfly at the Beijing 2008 Olympic Games, and reminds viewers that cheering together can help propel athletes to greatness," according to Visa. (See the full spot here.)

The campaign will be extended via Facebook and YouTube, where visitors can see commercials and training videos of such global Team Visa athletes as Michael Phelps (U.S., swimming), Yelena Isinbaeva (Russia, pole vault), and Li Na (China, tennis) "that provide behind-the-scenes stories into the journey of Olympic and Paralympic hopefuls."

In addition to its own Web site, Visa has partnered with other sites to supper the Go World push, including NBCOlympics.com, Yahoo! and Sports Illustrated.

People worldwide are also being encouraged to support athletes by creating and submitting a "cheer"  via a post, photo or video on Visa’s Facebook page or YouTube channel.

Visa said it would "reward fans in the United States for participating in the campaign by offering U.S. consumers the chance to have their cheers featured in special-edition Visa commercials celebrating the achievements of Team Visa athletes," which will air on TV and online during the London 2012 Olympic Games.

Every eligible video and photo cheer submitted in the U.S. between May 7 through June 15 will be entered and Visa will select the most creative, inspiring and supportive cheers to feature in new ads. (Full details here.)

Visa is sponsoring 60 global Olympic athlete or hopefuls, including 12 U.S. Olympic and Paralympic hopefuls via Team Visa: Phelps, Bryan Clay (track and field/decathlon), Allyson Felix (track and field, sprint), Katie Hoff (swimming), Nastia Liukin (gymnastics), Lopez Lomong (athletics), Jessica Long (Paralympic swimming), Alana Nichols (wheelchair basketball), Alicia Sacramone (gymnastics), David Boudia (diving), Misty May-Treanor (beach volleyball) and Kerri Walsh (beach volleyball).

“Fans are drawn to the Olympics by the awe-inspiring feats of the world’s greatest athletes and those athletes are inspired by the cheers they receive from fans.”

“Fans are drawn to the Olympic Games by the awe-inspiring feats of the world’s greatest athletes and, in turn, those athletes are inspired by the cheers and support they receive from fans,” said Lucio.

In addition to Visa, worldwide partners of the International Olympic Committee include Acer, Atos, Coca-COla, GE, McDonald's, Omega, Panasonic, Procter & Gamble and Samsung.

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