Tuesday
Jan052010

Visa Offers Olympics For Life As Part Of Vancouver Marketing Push 

January 5, 2010: Visa, which has been a worldwide Olympic Games sponsor since 1986, has launched a promotion with a golden prize: A trip to the Winter Olympic Games for life.

The "Visa Olympic Winter Games Trip for Life Sweepstakes," which runs now through Feb. 28, is part of the company’s comprehensive Olympic-themed marketing campaign for the Vancouver 2010 Olympic and Paralympic Winter Games. The global campaign also includes Olympic-themed advertising – Go World – usage promotions and host market merchant activation programs.

Visa cardholders in the U.S. will automatically be entered for a chance to win the sweepstakes when they use their Visa card. Every four years beginning with the Sochi 2014 Olympic Winter Games, one grand prize winner of the Trip for Life Sweepstakes and one guest will receive round-trip airfare and accommodations for two, round-trip event transportation, and tickets to Olympic events. The winner will be selected in March. (Official rules are available here.)

'Miracle on Ice' 1980 gold medal team from Visa TV spot supporting the 'Trip for Life' sweepstakes.In the supporting TV spot, "Trip for Life," shots of past Winter Olympic moments such as the 1980 US Hockey Team 'Miracle on Ice' are seen as a voiceover explains, "The Winter Olympic Games will always be where history happens. And you could be there for every moment. And every memory. Because right now, when you use your Visa card, you have a chance to win a trip to the Winter Olympic Games for the rest of your life." The tag offers: "Go World. More people go with Visa." Visa's lead agency is TBWA/Chiat/Day.

Visa this past October renewed its Tier One marketing deal with the International Olympic Committee through the 2020 Summer Games as the exclusive payment card and official payment network of the Olympic Games. The Winter Olympics in Vancouver run from Feb. 12-28.

“For more than two decades Visa has used its relationship with the Olympic Games to bring fans closer to the Games and the athletes competing,” Antonio Lucio, CMO of Visa Inc, said in a statement. “This promotion is a first for any Olympic partner and gives one winner the once-in-a-lifetime opportunity to experience the emotions and unforgettable moments that happen at every Olympic Winter Games.”

Visa Recharges Deal With IOC Through 2020

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