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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun202016

Visa Hits Road To Rio With 'Carpool,' Its Most-Global Olympic Campaign Ever

By Barry Janoff

June 20, 2016: With less than seven weeks until the start of the Summer Olympics, Visa has gathered its squad of athletes and marketing partners for what it called its "most-global campaign to-date," "Carpool."

The multi-layered campaign features some 20 members of Team Visa from around the world — including Team USA members Carli Lloyd, Missy Franklin, Kerri Walsh Jennings and Ibtihaj Muhammad.

The effort highlights Visa's status as an official partner with the International Olympic Committee, its 30-year sponsorship of the Olympic Movement and new payment innovations and other ways in which Visa will have a presence in Rio de Janeiro during the Games (Aug. 5-21).

In all, Team Visa includes 46 Olympic and Paralympic representatives and hopefuls from around the world.

The campaign is anchored by a two-minute spot that shows members of Team Visa preparing for and then embarking on a road trip to Brazil.

Visa said it extended the creative theme of “Carpool” in North American market by working with three major merchant partners — Best Buy, Costco and United Airlines — to create custom “Carpool” spots for each brand.

In addition to TV, the campaign includes print, Internet, mobile, and social media that will "amplify the campaign during critical times throughout the Olympics."

Visa said the two-minute spot was shot in the U.S., Brazil and Japan and includes input from such markets as Africa, Australia, Canada, Central Europe, Latin America, Mexico, Middle East and New Zealand.

It will run globally with "each market featuring a different 'Carpool' sequence that highlights local Olympic athletes using a variety of payment technologies, making it Visa’s most-global campaign to-date," according to the company.

Lead agency is BBDO, NY.

Visa said it would also host "fun, experiential activations onsite to drive local product and merchant preference."

The spot shows athletes using technologies such as Visa Checkout, Samsung Pay and chip cards. It is scheduled to air in more than a dozen different versions worldwide.

In Rio, Team Visa athletes will be able to use an NFC-enabled payment ring to make purchases by "simply tapping their ring at any NFC-enabled payment terminal."

According to Visa, the "Carpool" campaign features "more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement."

“Visa is a leading global payment technology brand that has always stood for acceptance,” Lynne Biggar, evp/chief marketing and communications officer for Visa Inc., said in a statement. “Our commitment to acceptance ensures you can use your Visa card whether you click, dip, tap or swipe to pay."

In the Best Buy spot, Ashton Eaton (USA, decathlon) and his wife, Brianne Theisen-Eaton (Canada, track & field), show off their speed and competitiveness in pre-Olympic Games by shopping on the Best Buy Web site using Visa Checkout.

A Costco spot shows Kerri Walsh Jennings (USA, volleyball) and English Gardner (USA, track & field) using their Visa card to stock up on the latest summer goods they find in a Costco warehouse.

A humorous custom spot for United Airlines we see Ashton Eaton, Ibtihaj Muhammad (USA, fencing), Carli Lloyd (USA, soccer) and Missy Franklin (USA, swimming) use Visa Checkout on United.com for last-minute flight purchases.

"Our campaign reflects the broader aspects of acceptance — demonstrating Visa’s support and celebration of athletes across cultures, geographies and sports."

Other members of Team Visa in the extended campaign include Valerie Adams (New Zealand, shot put), Terezinha Guilhermina (Brazil, Paralympic Athletics), Jennifer Abel (Canada, diving), Pamela Ware (Canada, diving), Alison Cerutti (Brazil, beach volleyball), Wayde van Niekerk (South Africa, athletics), Daiya Seto (Japan, swimming), Kanako Watanabe (Japan, swimming) and Maria Espinoza (Mexico, taekwondo).

"(The campaign) goes far beyond product acceptance," said Biggar. "Our Olympic ‘Carpool’ campaign reflects the broader aspects of acceptance — demonstrating Visa’s support and celebration of athletes across cultures, geographies and sports."

Other official IOC partners include Atos, Coca-Cola, Bridgestone, Dow, General Electric, McDonald's Omega, Panasonic, Procter & Gamble, Samsung and Toyota.

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'

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