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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nespresso: 'Comin' Home' (iSpot.tv Top Ads Below)

COLLEGE

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun202016

Visa Hits Road To Rio With 'Carpool,' Its Most-Global Olympic Campaign Ever

By Barry Janoff

June 20, 2016: With less than seven weeks until the start of the Summer Olympics, Visa has gathered its squad of athletes and marketing partners for what it called its "most-global campaign to-date," "Carpool."

The multi-layered campaign features some 20 members of Team Visa from around the world — including Team USA members Carli Lloyd, Missy Franklin, Kerri Walsh Jennings and Ibtihaj Muhammad.

The effort highlights Visa's status as an official partner with the International Olympic Committee, its 30-year sponsorship of the Olympic Movement and new payment innovations and other ways in which Visa will have a presence in Rio de Janeiro during the Games (Aug. 5-21).

In all, Team Visa includes 46 Olympic and Paralympic representatives and hopefuls from around the world.

The campaign is anchored by a two-minute spot that shows members of Team Visa preparing for and then embarking on a road trip to Brazil.

Visa said it extended the creative theme of “Carpool” in North American market by working with three major merchant partners — Best Buy, Costco and United Airlines — to create custom “Carpool” spots for each brand.

In addition to TV, the campaign includes print, Internet, mobile, and social media that will "amplify the campaign during critical times throughout the Olympics."

Visa said the two-minute spot was shot in the U.S., Brazil and Japan and includes input from such markets as Africa, Australia, Canada, Central Europe, Latin America, Mexico, Middle East and New Zealand.

It will run globally with "each market featuring a different 'Carpool' sequence that highlights local Olympic athletes using a variety of payment technologies, making it Visa’s most-global campaign to-date," according to the company.

Lead agency is BBDO, NY.

Visa said it would also host "fun, experiential activations onsite to drive local product and merchant preference."

The spot shows athletes using technologies such as Visa Checkout, Samsung Pay and chip cards. It is scheduled to air in more than a dozen different versions worldwide.

In Rio, Team Visa athletes will be able to use an NFC-enabled payment ring to make purchases by "simply tapping their ring at any NFC-enabled payment terminal."

According to Visa, the "Carpool" campaign features "more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement."

“Visa is a leading global payment technology brand that has always stood for acceptance,” Lynne Biggar, evp/chief marketing and communications officer for Visa Inc., said in a statement. “Our commitment to acceptance ensures you can use your Visa card whether you click, dip, tap or swipe to pay."

In the Best Buy spot, Ashton Eaton (USA, decathlon) and his wife, Brianne Theisen-Eaton (Canada, track & field), show off their speed and competitiveness in pre-Olympic Games by shopping on the Best Buy Web site using Visa Checkout.

A Costco spot shows Kerri Walsh Jennings (USA, volleyball) and English Gardner (USA, track & field) using their Visa card to stock up on the latest summer goods they find in a Costco warehouse.

A humorous custom spot for United Airlines we see Ashton Eaton, Ibtihaj Muhammad (USA, fencing), Carli Lloyd (USA, soccer) and Missy Franklin (USA, swimming) use Visa Checkout on United.com for last-minute flight purchases.

"Our campaign reflects the broader aspects of acceptance — demonstrating Visa’s support and celebration of athletes across cultures, geographies and sports."

Other members of Team Visa in the extended campaign include Valerie Adams (New Zealand, shot put), Terezinha Guilhermina (Brazil, Paralympic Athletics), Jennifer Abel (Canada, diving), Pamela Ware (Canada, diving), Alison Cerutti (Brazil, beach volleyball), Wayde van Niekerk (South Africa, athletics), Daiya Seto (Japan, swimming), Kanako Watanabe (Japan, swimming) and Maria Espinoza (Mexico, taekwondo).

"(The campaign) goes far beyond product acceptance," said Biggar. "Our Olympic ‘Carpool’ campaign reflects the broader aspects of acceptance — demonstrating Visa’s support and celebration of athletes across cultures, geographies and sports."

Other official IOC partners include Atos, Coca-Cola, Bridgestone, Dow, General Electric, McDonald's Omega, Panasonic, Procter & Gamble, Samsung and Toyota.

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'

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