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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun202016

Visa Hits Road To Rio With 'Carpool,' Its Most-Global Olympic Campaign Ever

By Barry Janoff

June 20, 2016: With less than seven weeks until the start of the Summer Olympics, Visa has gathered its squad of athletes and marketing partners for what it called its "most-global campaign to-date," "Carpool."

The multi-layered campaign features some 20 members of Team Visa from around the world — including Team USA members Carli Lloyd, Missy Franklin, Kerri Walsh Jennings and Ibtihaj Muhammad.

The effort highlights Visa's status as an official partner with the International Olympic Committee, its 30-year sponsorship of the Olympic Movement and new payment innovations and other ways in which Visa will have a presence in Rio de Janeiro during the Games (Aug. 5-21).

In all, Team Visa includes 46 Olympic and Paralympic representatives and hopefuls from around the world.

The campaign is anchored by a two-minute spot that shows members of Team Visa preparing for and then embarking on a road trip to Brazil.

Visa said it extended the creative theme of “Carpool” in North American market by working with three major merchant partners — Best Buy, Costco and United Airlines — to create custom “Carpool” spots for each brand.

In addition to TV, the campaign includes print, Internet, mobile, and social media that will "amplify the campaign during critical times throughout the Olympics."

Visa said the two-minute spot was shot in the U.S., Brazil and Japan and includes input from such markets as Africa, Australia, Canada, Central Europe, Latin America, Mexico, Middle East and New Zealand.

It will run globally with "each market featuring a different 'Carpool' sequence that highlights local Olympic athletes using a variety of payment technologies, making it Visa’s most-global campaign to-date," according to the company.

Lead agency is BBDO, NY.

Visa said it would also host "fun, experiential activations onsite to drive local product and merchant preference."

The spot shows athletes using technologies such as Visa Checkout, Samsung Pay and chip cards. It is scheduled to air in more than a dozen different versions worldwide.

In Rio, Team Visa athletes will be able to use an NFC-enabled payment ring to make purchases by "simply tapping their ring at any NFC-enabled payment terminal."

According to Visa, the "Carpool" campaign features "more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement."

“Visa is a leading global payment technology brand that has always stood for acceptance,” Lynne Biggar, evp/chief marketing and communications officer for Visa Inc., said in a statement. “Our commitment to acceptance ensures you can use your Visa card whether you click, dip, tap or swipe to pay."

In the Best Buy spot, Ashton Eaton (USA, decathlon) and his wife, Brianne Theisen-Eaton (Canada, track & field), show off their speed and competitiveness in pre-Olympic Games by shopping on the Best Buy Web site using Visa Checkout.

A Costco spot shows Kerri Walsh Jennings (USA, volleyball) and English Gardner (USA, track & field) using their Visa card to stock up on the latest summer goods they find in a Costco warehouse.

A humorous custom spot for United Airlines we see Ashton Eaton, Ibtihaj Muhammad (USA, fencing), Carli Lloyd (USA, soccer) and Missy Franklin (USA, swimming) use Visa Checkout on United.com for last-minute flight purchases.

"Our campaign reflects the broader aspects of acceptance — demonstrating Visa’s support and celebration of athletes across cultures, geographies and sports."

Other members of Team Visa in the extended campaign include Valerie Adams (New Zealand, shot put), Terezinha Guilhermina (Brazil, Paralympic Athletics), Jennifer Abel (Canada, diving), Pamela Ware (Canada, diving), Alison Cerutti (Brazil, beach volleyball), Wayde van Niekerk (South Africa, athletics), Daiya Seto (Japan, swimming), Kanako Watanabe (Japan, swimming) and Maria Espinoza (Mexico, taekwondo).

"(The campaign) goes far beyond product acceptance," said Biggar. "Our Olympic ‘Carpool’ campaign reflects the broader aspects of acceptance — demonstrating Visa’s support and celebration of athletes across cultures, geographies and sports."

Other official IOC partners include Atos, Coca-Cola, Bridgestone, Dow, General Electric, McDonald's Omega, Panasonic, Procter & Gamble, Samsung and Toyota.

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'

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