Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Nov082017

Visa Hits Winter Games With Collectible Payment Devices For Athletes, Fans

Special to NYSportsJournalism.com

November 8, 2017: Visa, a top tier partner with the International Olympic Committee, is using its position as the exclusive payment technology provider for the 2018 Olympic and Paralympic Games to launch three wearable payment devices.

Visa said it has created NFC (near field communication)-enabled payment gloves, commemorative stickers and Olympic pins that “allow fans and athletes to complete seamless and secure payments with a simple tap at any contactless-enabled terminal.”

During the Games, all three wearables will be available for purchase at  Visa vending machines in Olympic Superstores. Visa is implementing more than 1,000 NFC-enabled POP terminals across the Olympic Venue in South Korea.

The financial firm’s presence at the Games will also be felt though multi-platform marketing and via a global Team Visa, with U.S. athletes and icons including Jamie Anderson, Meryl Davis, Sarah Hendrickson, Gus Kenworthy, Chole Kim, Hilary Knight, Oksana Masters, Angela Ruggiero, Mikaela Shiffrin, Maggie Voisin, Charlie White and Davis Wise.

“We are looking forward to transforming the payment experience for everyone who attends the upcoming Olympic Winter Games in PyeongChang,” Iain Jamieson, Korea country manager for Visa, said in a statement. “At Visa, we have been working tirelessly to ensure all of the Olympic venues are equipped with the very latest payment capabilities to provide the best experience possible for all of our clients and guests.”

Visa said it worked with Lotte Card, the financial arm of South Korean-based retail giant Lotte Department Store, “to produce and make these new prepaid payment wearables available for purchase in Korea.

Stickers and pins can be purchased from Lotte Card’s customer centers in Korea and the Lotte Card Web site.

The sticker collection includes eight distinct designs including Soohorang — the official PyeongChang 2018 mascot — and the Korean flag. Four unique lapel pins will feature custom PyeongChang 2018 designs

According to Mikaela Shiffrin, “It is important to me, as a Winter Olympian, to work with a brand like Visa that not only supports a diverse group of athletes, but also enables an enhanced fan experience for those at to The Games. Olympic pins are always the most coveted collectibles, these Visa pins really up the ante.”

Visa Builds Global Team For Winter Games

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>