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What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun292018

Visa Sees U.S. World Cup Card Holders Spending A Lot Of Time Spending Rubles

By Barry Janoff

June 28, 2018: Since the beginning of the FIFA World Cup on June 14, people around the world have been spending a lot of time rooting for their favorite players and teams as well as watching the action on the pitch.

It turns out that people also have been spending a lot of money around the World Cup as they get pitched by marketers and brands.

In the tournament’s first five days, Visa card holders visiting host Russia from the U.S. have been the biggest foreign spenders, followed by China and Mexico, respectively

On average, across the tournament’s 11 host cities, Visa card holders spent an average of 3,575 rubles (approximately $56.65) per transaction, according to Visa, the official payment services partner for FIFA,

The opening match between Russia and Saudi Arabia on June 14 (where Visa said fans from 123 countries filled the stadium) saw the highest volume of payment transactions.

The June 17 match between Germany and Mexico saw the second highest volume of transactions.

The average in-stadium transaction amount for all matches during the first five days of tournament play was 1,682 rubles ($26.66).

Visa has been a significant catalyst in the process, having launched a global multi-platform campaign featuring soccer star Zlatan Ibrahimovic.

According to Visa, the largest average individual purchases have been in the categories of luxury goods ($364.55/23,000 rubles), lodging  ($237.75/15,000 rubles) and fashion ($126.86/8,000 rubles).

According to Visa, in the 11 Russian host cities of the tournament, about 17% of purchases with Visa used contactless payment technology, including smart phones, bracelets and rings.

In the stadiums themselves, the share of contactless payments was up to 54% (inclusive of purchases made by fans from Russia and abroad).

According to Ekaterina Petelina, country manager, Visa Russia, “Many of the international visitors attending this summer’s tournament have never been to Russia before and we’re excited to be providing them with the ultimate tournament experience, powered by the speed and ease of Visa’s digital payments, which are increasingly happening on contactless cards, devices and wearables,” said in a statement.

“In the stadiums particularly, fans are using contactless payment technology to speed through the lines and quickly get back to the action on the pitch.”

The five host cities that saw the highest amount of tourist spending _  both in and out of stadium — were Moscow ($26.9 million/1.7 billion rubles), St. Petersburg: ($8 million/506 million rubles), Sochi: $1.6 million/104 million rubles), Kazan ($1.1 million/71 million rubles) and Ekaterinburg ($760,800/48 million rubles).

Luzhniki Stadium led all venues for total number of payment transactions, where fans spent 139 million rubles ($2.2 million) — of which 71 million rubles ($1.12 million) came from non-Russian citizens and 68 million rubles ($1.1 million) from Russian citizens.

FIFA global partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hisense, McDonald’s, Mengniu and Vivo.

Zlatan Takes Visa's 'Z' Train To World Cup

Visa Puts The 'ViZa' In FIFA World Cup Marketing

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