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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug272012

Vita Coco Now In NFL Territory With Signing Of Davis, Fitzgerald, Decker, Hester

Special to NYSportsJournalism

August 27, 2012: Vita Coco, one of the growing brands in the burgeoning fresh coconut water category, has moved into NFL territory, signing four players who will tout the product in upcoming marketing.

New to Vita Coco's endorsement roster are TE Vernon Davis of the San Francisco 49ers and wide receivers Larry Fitzgerald (Arizona Cardinals), Eric Decker (Denver Broncos) and Devin Hester (Chicago Bears).

Financial terms of the deals were not disclosed.

The four players will be featured in Vita Coco’s multi-media U.S. campaign, to include digital media, radio, outdoor and retail now through the end of the year, according to the company.

All marketing will come with the company's on-going tagline: “Hydrate naturally.”

The brand's first NFL endorsers join as Vita Coco spokespersons Joakim Noah of the NBA's Chicago Bulls, Boston Red Sox second baseman Dustin Pedroia, Texas Rangers all-star outfielder Josh Hamilton, surfing champion Kelly Slater and award-winning singer Rihanna.

Sales of coconut water products doubled in the U.S. and Europe in 2011, with the U.S. market estimated to be $110 million, according to industry Web site BeverageDaily.com.

Among others in the category are PowerCoco, whose endorsers include Carmelo Anthony of the NBA's New York Knicks; and Zico, whose Web site features 70 athlete endorsers, such as Olympic decathlete Bryan Clay, Boston Celtics all-star Kevin Garnett and surfer Bethany Hamilton.

“With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge."

Vita Coco, which seeks to replace sports drinks such as Gatorade in locker rooms, said that the mission of its athlete roster is to "educate consumers about the importance of natural hydration."

“I’ve started drinking all-natural Vita Coco, and I can feel the difference in my training,” Fitzgerald said in a statement. “With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge to stay hydrated and avoid cramps. It really works!”

Vita Coco said it is available at more than 60,000 stores across the country.

Power Player: How Athletes Are Driving Coconut Water Growth

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