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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug272012

Vita Coco Now In NFL Territory With Signing Of Davis, Fitzgerald, Decker, Hester

Special to NYSportsJournalism

August 27, 2012: Vita Coco, one of the growing brands in the burgeoning fresh coconut water category, has moved into NFL territory, signing four players who will tout the product in upcoming marketing.

New to Vita Coco's endorsement roster are TE Vernon Davis of the San Francisco 49ers and wide receivers Larry Fitzgerald (Arizona Cardinals), Eric Decker (Denver Broncos) and Devin Hester (Chicago Bears).

Financial terms of the deals were not disclosed.

The four players will be featured in Vita Coco’s multi-media U.S. campaign, to include digital media, radio, outdoor and retail now through the end of the year, according to the company.

All marketing will come with the company's on-going tagline: “Hydrate naturally.”

The brand's first NFL endorsers join as Vita Coco spokespersons Joakim Noah of the NBA's Chicago Bulls, Boston Red Sox second baseman Dustin Pedroia, Texas Rangers all-star outfielder Josh Hamilton, surfing champion Kelly Slater and award-winning singer Rihanna.

Sales of coconut water products doubled in the U.S. and Europe in 2011, with the U.S. market estimated to be $110 million, according to industry Web site BeverageDaily.com.

Among others in the category are PowerCoco, whose endorsers include Carmelo Anthony of the NBA's New York Knicks; and Zico, whose Web site features 70 athlete endorsers, such as Olympic decathlete Bryan Clay, Boston Celtics all-star Kevin Garnett and surfer Bethany Hamilton.

“With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge."

Vita Coco, which seeks to replace sports drinks such as Gatorade in locker rooms, said that the mission of its athlete roster is to "educate consumers about the importance of natural hydration."

“I’ve started drinking all-natural Vita Coco, and I can feel the difference in my training,” Fitzgerald said in a statement. “With all the talk about natural hydration, I had to try it for myself. Now I keep a few cases at home and in the locker room fridge to stay hydrated and avoid cramps. It really works!”

Vita Coco said it is available at more than 60,000 stores across the country.

Power Player: How Athletes Are Driving Coconut Water Growth

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