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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May232018

Vivo Unveils ‘My Time, My FIFA World Cup’ Global Campaign With Sight, Sound

NYSJ Sports-Entertainment Business News Service

May 23, 2018:
Vivo, the official smartphone sponsor for the 2018 FIFA World Cup Russia, has launched a global campaign, “My Time, My FIFA World Cup.

This is the first World Cup activation for Vivo, which signed a six-year sponsorship agreement in 2017 with FIFA that runs through 2022, which includes sponsorship of the 2018 and 2022 FIFA World Cup and the FIFA Confederations Cup.

The multi-platform campaign, unveiled by the company at Beijing's Olympic Forest Park, includes TV, digital, social media, on-site activation and elements involving consumers and fans, led by the Vivo Super Fan Photographer program and the Vivo Super Time project.

According to Vivo, “The thematic campaign advocates the belief that everyone can be extraordinary and calls upon people of the world to seize moments of opportunity to be extraordinary in their lives.”

Vivo said it hopes to “empower people to go beyond being just an audience at the FIFA World Cup, but to become a participant, a creator, and to enable extraordinary moments to be seen, shared and remembered.”

The Vivo Super Time project involves a series of music-themed activities throughout the tournament, including the Vivo Super DJ show at all 64 matches.

It will culminate at the FIFA World Cup Final Match show on July 15, where Vivo said it would create a special Vivo Super Time moment during the performance of the World Cup official song.

Vivo said this would be the first time that FIFA has had a sponsor participate in presenting the official song performance during the Final Match show.

The Vivo Super Fan Photographers' program will recruit football fans, consumers and special guests who are passionate about photography to participate in the 2018 (and 2022) FIFA World Cup, and “document extraordinary moments through unprecedented close-up access.”

Vivo has also launched a 2018 FIFA World Cup Russia V9 Blue limited-edition smartphone.

According to Deng Li, Vivo brand vp, "'Camera & Music' are not only a part of Vivo's brand DNA, but also the two key ways by which people can fully experience, capture and share extraordinary moments around them through their smartphones.

“For this year's FIFA World Cup, Vivo will leverage these two elements and our innovative technologies to help fans bring to life "My Time, My FIFA World Cup.”

FIFA global partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hisense, McDonald’s, Mengniu and Vivo.

World Cup

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