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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct202010

Vizio Comes Up Smelling Like Roses In Rose Bowl Naming Rights Deal

October 20, 2010: The college football bowl game known as "The Granddaddy of Them All" is getting a new presenting sponsor as electronics company Vizio Inc., has signed a deal to attach its name to the Rose Bowl.

The deal takes effect with the 2011 Rose Bowl Game presented by Vizio this January and runs through 2014, when the Rose Bowl venue will host the Vizio BCS National Championship Game.

Financial terms of the deal were not disclosed. Vizio takes over naming rights from Citi, which had been the presenting sponsor of the Rose Bowl since 2004 and was title sponsor of the BCS National Championship Game this past January. The deal with Irvine, Calif.-based Vizio includes logo rights for marketing and Rose Bowl-related products and events.

The Rose Bowl features the champions of the Pac-10 and Big Ten. The 2011 game will also be the first broadcast on ESPN, which now has broadcast rights for the entire BCS series.

Vizio is currently the official HD sponsor of "SportsCenter" and "ESPN College Football" and will "maintain these positions throughout the term of the deal," according to the company.

The Rose Bowl stadium is located outside of Los Angeles in Pasadena. The Vizio deal comes on the heels of the Pasadena City Council approving a $152 million renovation and financing plan for the 88-year-old stadium, including 30-year lease extensions with UCLA and the Tournament of Roses. The first Bowl game was played there in 1902.

"Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand."

"Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand," Randy Waynick, Vizio chief sales officer, said in a statement. "Serving as presenting sponsor of the 'Granddaddy of all Bowl Games' provides a rare opportunity to reach a captive audience on New Year's Day. It also provides tremendous marketing potential leading up to the game during the critical holiday buying season.

According to Ed Erhardt, president for ESPN customer marketing and sales, "Taking an enhanced and major stake in college football will give Vizio significant new opportunities to connect with the college football fan. Together with the Tournament of Roses, we look forward to working with Vizio to maximize their new sponsorship throughout the season and especially with the Rose Bowl Game itself."

In addition to its ESPN alliance, Vizio is not a stranger to sports, having used NFL running back LaDainian Tomlinson, now with the New York Jets, as a spokesman when he was with the San Diego Chargers. The company also ran a spot during Super Bowl XLIV this past February starring Beyoncé Knowles-Carter.

This is the second college bowl game this week to acquire a new sponsor, with GoDaddy.com signing a deal to take over naming rights to the former GMAC Bowl.

Go Daddy Vows: 'College Football Will Never Be The Same'

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