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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan262011

Volkswagen Channeling Hollywood On Its Way To Stardom At Super Bowl XVL

By Barry Janoff, Executive Editor

A pint-sized 'Darth Vader' gets a starring role in a Volkswagen Super Bowl commercial.January 27, 2011: Volkswagen is taking a side trip, via Hollywood, California, en route to Super Bowl XLV in North Texas.

The automaker broke a spot late last year for its Jetta brand, "Backseat Dancer," that features movie legends Gene Kelly and Donald O'Connor, both deceased (1996 and 2003, respectively), sitting in the back of the vehicle and foot-stomping in time to overlayed music (which actually are digitally remixed outtakes from a TV special the pair did in 1960). Volkswagen had previously used Kelly in marketing, including a spot for its Golf GTI in 2006.

For the Super Bowl, Volkswagen is channeling another movie classic, George Lucas' franchise Star Wars, for one of the two 30-second spots it has scheduled to air on Fox on Feb. 6. In "The Force," humorously played out to Star Wars' composer John Williams' "The Imperial March," a much younger and pint-sized version of villain Darth Vader finds the 2012 Passat in his driveway. According to Volkswagen, he then "uses the Force" to his advantage, not only on the Passat but on other items in his parents' home.

The second spot, "Black Beetle," is being billed as the on-air premiere of the 21st Century Beetle marketing campaign. According to the carmaker, it will be "an homage to some of the greatest car chase scenes in the history of film and TV," even though the actual VW car itself is never shown. In the spot, a CGI black beetle is in a "lush kingdom where [it] rules, runs, navigates and out performs all the other creatures." The spot is played out to the high-energy song, "Black Betty," re-recorded here by Jon Spencer and the Blues Explosion.

This will be the second consecutive year Volkswagen has advertised during the Super Bowl after a nine-year hiatus.

Support includes media buys on Oprah and the NBA Finals. Immediately following the Super Bowl, Volkswagen said it would launch a related digital and social media campaign, including an ESPN mobile takeover, VW.com blog, Facebook activations and a YouTube homepage takeover for the recently launched walk-around Webisodes, "Inside the VW Academy." Lead agency is Deutsch LA.

"The iconic shape of the Beetle and its place in pop culture gives us creative license to take a bold and unconventional approach in this spot where viewers only see the silhouette and not the car itself," Tim Ellis, vp-marketing for Volkswagen of America, said in a statement. "Additionally, we've partnered with Lucasfilm for the all-new Passat ad, leveraging the emotional heritage of both Star Wars and Volkswagen to create a memorable moment on an unparalleled platform for two of the vehicles most important to Volkswagen's growth strategy."

Volkswagen went Hollywood with Donald O'Connor (R) and Gene Kelly for its Jetta campaign.According to Mike Sheldon, CEO for Deutsch LA, "Both spots show the creativity and innovation that people expect from an iconic brand like Volkswagen. The Super Bowl is unlike any other media platform in the world in terms of its reach and cultural influence. It is tailor-made for big announcements and is the perfect way for VW to engage the American public."

Voklswagen will be among at least ten automakers and car-related companies with spots during Super Bowl XLV, including Hyundai, Kia, Chrysler, Audi, BMW, Mercedes-Benz, Bridgestone and Cars.com. Thirty-second spots are going for between $2.7-$3 million, per industry analysts.

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