Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Draft: Fox, NFL Net See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan222014

Volkswagen Teases Super Bowl Viewers With Carmen Electra, Bikinis, Babes

By Barry Janoff

January 21, 2014: What's it take to get some attention two weeks before the Super Bowl, let alone during the game itself with dozens of companies are vying for the attention of an estimated 100 million viewers?

Volkswagen, a veteran of the Super Bowl ad wars, not only is providing a potential solution, but making fun of it at the same time.

The German-based automaker presents in its 60-second teaser ad what seems like an effort to incorporate every plot line and hook ever used in every Super Bowl commercial that has ever aired,

Played out to the 1986 song, "Everybody Have Fun Tonight" by Wang Chung, a "professor" and his assistant stand in front of a blackboard covered with the ultimate Super Bowl formula. It includes celebrities, puppies, women in bikinis. babies, football players, a body builder, twerking, groin hits, Abraham Lincoln, midgets, senior citizens, balloons, dinosaurs and a Volkswagen car.

Front and center is Carmen Electra, who shakes and shimmies in a tight red dress in front of a VW. True to the attitude of the commercial, however, her butt hits the car, setting off alarms.

"The precision of German engineering makes great cars. Why not great commercials?" asks the automaker. "See what happens when Volkswagen engineers develop an algorithm to create the ultimate Game Day commercial, featuring Carmen Electra, babies, puppies, Wang Chung and more."

According to Volkswagen, "It's a surefire recipe for advertising success. Or not."

Volkswagen has managed to stir up pre-Super Bowl talk for several years. In 2010, for Super Bowl XLIV, Volkswagen ran "Punch Bug" with Stevie Wonder.

Its spot during Super Bowl XLV in 2011, "The Force" starred a pint-sized Darth Vader and is regarded as one of the all-time best Super Bowl ads.

In 2012 for Super Bowl XLVI, the automaker ran "The Dog Strikes Back." Last year, Super Bowl XLVII aired "Get Happy."

Car companies spent $92 million on ads during Super Bowl XLVII, the second most during the Big Game since 2004 behind the $94.5 million spent during Super Bowl XLVI in 2012, according to marketing and research firm Kantar Media, New York.

Back to Super Bowl 48

Back to Home Page