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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan222014

Volkswagen Teases Super Bowl Viewers With Carmen Electra, Bikinis, Babes

By Barry Janoff

January 21, 2014: What's it take to get some attention two weeks before the Super Bowl, let alone during the game itself with dozens of companies are vying for the attention of an estimated 100 million viewers?

Volkswagen, a veteran of the Super Bowl ad wars, not only is providing a potential solution, but making fun of it at the same time.

The German-based automaker presents in its 60-second teaser ad what seems like an effort to incorporate every plot line and hook ever used in every Super Bowl commercial that has ever aired,

Played out to the 1986 song, "Everybody Have Fun Tonight" by Wang Chung, a "professor" and his assistant stand in front of a blackboard covered with the ultimate Super Bowl formula. It includes celebrities, puppies, women in bikinis. babies, football players, a body builder, twerking, groin hits, Abraham Lincoln, midgets, senior citizens, balloons, dinosaurs and a Volkswagen car.

Front and center is Carmen Electra, who shakes and shimmies in a tight red dress in front of a VW. True to the attitude of the commercial, however, her butt hits the car, setting off alarms.

"The precision of German engineering makes great cars. Why not great commercials?" asks the automaker. "See what happens when Volkswagen engineers develop an algorithm to create the ultimate Game Day commercial, featuring Carmen Electra, babies, puppies, Wang Chung and more."

According to Volkswagen, "It's a surefire recipe for advertising success. Or not."

Volkswagen has managed to stir up pre-Super Bowl talk for several years. In 2010, for Super Bowl XLIV, Volkswagen ran "Punch Bug" with Stevie Wonder.

Its spot during Super Bowl XLV in 2011, "The Force" starred a pint-sized Darth Vader and is regarded as one of the all-time best Super Bowl ads.

In 2012 for Super Bowl XLVI, the automaker ran "The Dog Strikes Back." Last year, Super Bowl XLVII aired "Get Happy."

Car companies spent $92 million on ads during Super Bowl XLVII, the second most during the Big Game since 2004 behind the $94.5 million spent during Super Bowl XLVI in 2012, according to marketing and research firm Kantar Media, New York.

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